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Job Overview
Location
Prague, Czech
Job Type
Full-time
Category
Software Engineering
Date Posted
December 21, 2025
Full Job Description
đź“‹ Description
- • Own the end-to-end growth journey for the Avast Suite portfolio—turning customer value into sustainable, ethical, and scalable business growth across 150+ countries and nearly 500 million users.
- • Define and continuously evolve the suite’s packaging, pricing, and lifecycle propositions, ensuring every offer is transparent, customer-centric, and aligned with Gen’s mission of Digital Freedom.
- • Design contextual, low-friction upgrade paths that unlock additional value only when customers naturally hit the limits of their current plan—never through dark patterns or disconnected add-ons.
- • Map and optimize the full monetization funnel: trial-to-paid conversion, first purchase, cross-sell, upsell, renewal, win-back, and churn-prevention flows—each stage measured against conversion, ARPU, CLTV, churn, and attach-rate KPIs.
- • Run rigorous A/B and multivariate experiments on pricing tiers, promotional cadences, in-product nudges, and lifecycle messaging; scale winning variants globally while maintaining compliance with regional regulations and customer expectations.
- • Partner daily with the Avast Suite Lead, Discovery & Engagement PM, Product Marketing, Finance, Commercial, Engineering, Design, and Data teams to align roadmaps, share insights, and ensure every growth initiative ladders up to the broader Avast Suite strategy.
- • Build and maintain an outcome-focused roadmap that balances quick-win optimizations with longer-term strategic bets; write crisp PRDs, user stories, and experiment specs that Engineering can execute at sprint speed.
- • Translate qualitative user research, NPS comments, support tickets, and quantitative funnel data into actionable hypotheses—then validate them through rapid experimentation and iterative product improvements.
- • Present hypotheses, live test results, and financial impact models to senior leadership; influence investment decisions and contribute to Gen-wide growth strategy discussions.
- • Champion a culture of customer obsession: ensure every experiment, feature, or price change is stress-tested against the question, "Does this genuinely solve a user problem and deepen trust?"
- • Collaborate with regional teams across EMEA, Americas, and APAC to localize offers, messaging, and payment methods while preserving a consistent global brand experience.
- • Monitor competitive landscapes in cybersecurity, utilities, and consumer SaaS to surface pricing, packaging, and lifecycle innovations that can be adapted ethically for Avast.
- • Maintain strict adherence to privacy, security, and fair-billing standards; work closely with Legal and Compliance to ensure every growth tactic meets GDPR, CCPA, and other global regulations.
- • Mentor junior PMs and analysts on growth frameworks, experiment design, and stakeholder communication—building a center of excellence inside the Prague office and across Gen’s global product community.
🎯 Requirements
- • 10+ years of product management experience, ideally in consumer SaaS or subscription-based products with a strong growth & monetization focus.
- • Proven track record of driving measurable business growth through product-led initiatives—e.g., improving conversion, ARPU, CLTV, or reducing churn.
- • Deep expertise in pricing, packaging, and lifecycle optimization, supported by rigorous experimentation and data analysis.
- • Exceptional analytical skills: funnel analysis, cohort analysis, experiment design, and financial impact modeling using SQL, Tableau, Amplitude, or similar tools.
- • Outstanding written and verbal communication skills in English; ability to articulate trade-offs and decisions to both technical and non-technical stakeholders.
- • Bonus: experience in cybersecurity, utilities, or other categories where trust and transparency are critical to long-term customer relationships.
🏖️ Benefits
- • Competitive compensation and equity packages tailored to your experience and impact.
- • Flexible working options with generous time off and the ability to work from anywhere within CET ±2 hours.
- • Access to award-winning Norton, Avast, LifeLock, and MoneyLion products for you and your family—free of charge.
- • Relocation assistance to Prague, including visa sponsorship and settling-in support for you and your dependents.
Skills & Technologies
About Gen Digital Inc.
Gen Digital Inc. is a global leader in Cyber Safety, empowering individuals and families worldwide with digital freedom through a comprehensive portfolio of trusted consumer brands. They build and sell a wide array of solutions, including antivirus software, identity protection, online privacy tools, system optimization, and personal finance management under names like Norton, Avast, and LifeLock. Serving nearly 500 million users across over 150 countries, Gen operates with dual headquarters in Arizona and Prague, indicating a globally distributed presence. Their extensive reach and diverse offerings solidify their position as a pivotal force in protecting the digital lives of millions.
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