Placer Labs Inc.

About Placer Labs Inc.

Placer Labs Inc. provides a location-analytics platform that aggregates anonymized mobile-device data to deliver foot-traffic and behavioral insights for retailers, commercial real estate investors, municipalities, and consumer-goods brands. Its software converts raw GPS signals into metrics such as visit counts, dwell time, trade-area demographics, cross-shopping patterns, and competitive benchmarking. Clients access dashboards and APIs to evaluate site selection, lease negotiations, marketing effectiveness, and asset performance. The company emphasizes privacy compliance, using differential privacy and opt-in data sources to protect individual identities while enabling strategic decisions across shopping centers, restaurants, hospitality, and public-sector planning.