Ad Operations Specialist

StackAdapt Inc.

Job Overview

Location

Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Programmatic Ad Operations Specialist at StackAdapt, you will be an integral part of our mission to empower marketers with cutting-edge technology. You'll be at the forefront of managing and optimizing programmatic advertising campaigns, ensuring our clients achieve their marketing objectives with precision and efficiency. This role offers a unique opportunity to work within a dynamic, remote-first environment, collaborating closely with talented Sales and Client Services teams to deliver exceptional campaign performance across a variety of digital channels.
• Your primary responsibility will be to ensure the seamless execution of programmatic campaigns from inception to completion. This involves a deep understanding of campaign trafficking, meticulous pixel implementation, and insightful performance analysis. You will be the go-to expert for ensuring that campaigns are set up correctly, tracked accurately, and optimized for maximum impact.
• You will collaborate extensively with our Client Services team to fulfill client deliverables. This includes the intricate process of campaign trafficking, making necessary campaign modifications as strategies evolve, and managing internal ad operations tasks that support campaign success. Your ability to translate client needs into technical campaign setups will be crucial.
• A key aspect of your role will be the creation and delivery of robust pixel-based data-capturing systems. This involves understanding how to implement tracking pixels effectively to gather essential data for campaign analysis and optimization, ensuring that we have the insights needed to drive performance.
• Before any campaign goes live, you will be responsible for rigorous Quality Assurance (QA) of all campaign assets, pixels, and the overall campaign setup. This proactive approach is vital to guarantee accurate setup, reliable measurement, and prevent any potential issues that could impact performance or client satisfaction.
• You will manage programmatic campaigns end-to-end, providing critical support for optimization across a diverse range of channels, including Native, Display, Video, Connected TV, Audio, and Digital Out-of-Home. This requires a broad understanding of the programmatic ecosystem and the nuances of each channel.
• Supporting in-platform trading activities will be a significant part of your day-to-day. This includes managing budget adjustments to ensure optimal pacing, troubleshooting delivery issues, and making strategic decisions to align campaign performance with client objectives and Key Performance Indicators (KPIs).
• Continuous monitoring of live campaigns and their performance data is essential. You will proactively identify optimization opportunities and areas for efficiency improvements, working in close partnership with the Client Services team to implement these enhancements and ensure campaigns are always performing at their best.
• You will serve as a subject matter expert for internal teams, providing guidance and best practices on campaign setup, programmatic trading strategies, and optimization techniques. Your knowledge will help elevate the capabilities of the entire organization.
• Delivering comprehensive post-campaign performance analysis and reporting to both internal stakeholders and external clients will be a core duty. This involves translating complex data into clear, actionable insights and recommendations that inform future campaign strategies and demonstrate the value delivered.
• You will play a vital role in establishing and refining techniques, best practices, and scalable processes for ad operations. This focus on process improvement will ensure consistent, high-quality campaign execution across the board and contribute to the overall efficiency of the Ad Operations team.
• The ideal candidate will thrive in a fast-paced, evolving digital advertising landscape, demonstrating a strong analytical mindset and a passion for data-driven decision-making. You will be instrumental in helping StackAdapt maintain its position as a leader in the ad tech industry by ensuring the flawless execution and optimization of our clients' campaigns.
• This role is ideal for someone who enjoys problem-solving, has a keen eye for detail, and is eager to contribute to a growing, innovative company that is shaping the future of digital advertising. You will have the opportunity to learn and grow within a supportive and collaborative team environment, making a tangible impact on client success and the company's overall growth.

🎯 Requirements

• Proven experience in Real-Time Bidding (RTB) and programmatic advertising, including hands-on experience with Demand-Side Platforms (DSPs) or Ad Networks.
• Demonstrated experience in building, managing, and optimizing digital marketing campaigns, with a strong understanding of campaign lifecycle and performance metrics.
• Experience in creating and implementing pixel-based data-capturing systems for tracking and analytics purposes.
• Proficiency in Microsoft Excel (advanced functions, pivot tables, VLOOKUPs), PowerPoint, Word, and Google Suite of Business Applications.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate technical concepts into clear, concise communications.
• Understanding of the digital advertising sales landscape, industry trends, and best practices.

🏖️ Benefits

• Highly competitive salary and potential for annual bonuses.
• Comprehensive health benefits package available from day one of employment.
• Generous paid time off (PTO) packages, including your birthday off.
• Access to a comprehensive mental health care program.
• Retirement savings plan options (401K/Pension) globally.
• Reimbursement for home office expenses to support a comfortable remote work setup.
• Optional global WeWork membership for those seeking an alternative workspace.
• Robust training and onboarding program, including access to StackAdapt programmatic courses and certifications.
• Support for personal development initiatives such as conferences, courses, and books.
• Excellent parental leave program.
• A friendly, welcoming, and supportive company culture with regular social and team events.

Skills & Technologies

Remote

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StackAdapt Inc.

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About StackAdapt Inc.

StackAdapt is a self-serve programmatic advertising platform specializing in native, display, video, connected TV, and audio ads. It offers data-driven audience targeting, real-time bidding, and campaign management tools for brands and agencies. The platform integrates machine learning for optimization and provides detailed analytics to improve performance.

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