APAC Consumer Apps, Product Marketing Specialist

📋 Description

• • As the APAC Consumer Apps, Product Marketing Specialist based in Gurgaon, India, you will be instrumental in driving the success of our technology client's consumer applications across the dynamic Asia-Pacific region. This pivotal role involves owning the end-to-end product launch marketing process, ensuring seamless go-to-market (GTM) execution and fostering a strong, loyal user base for our client's innovative products.
• • You will be the architect of the product's voice, meticulously crafting compelling narratives and messaging that resonate with diverse audiences across multiple markets, including India, Japan, Korea, and Southeast Asia. Your strategic vision will guide the development of integrated marketing campaigns that amplify product visibility and drive adoption.
• • A core responsibility will be to coordinate the regional product launch roadmap and associated processes. This requires a deep understanding of product development cycles and the ability to translate technical features into market-ready benefits. You will work closely with product, engineering, and regional marketing teams to align on launch strategies and timelines.
• • You will direct the end-to-end execution of regional GTM creative strategies, ensuring a unified brand voice and consistent messaging across all markets. This includes overseeing the creation of engaging storyboards and a variety of static and video assets tailored for product launches and social media campaigns, adapting them for local nuances where necessary.
• • Establishing and optimizing efficient GTM operations is crucial for enabling rapid product launches. You will navigate a complex matrix of internal stakeholders, including regional marketing departments, legal teams, and product management, as well as external partners and agencies, to ensure smooth collaboration and timely delivery.
• • Proactive management of launch timelines, diligent tracking of progress, and effective coordination with country-specific teams and cross-functional departments are essential to guarantee successful execution of all launch activities.
• • You will play a key role in conducting and coordinating rigorous pre-launch scaled testing and gathering channel feedback. This vital information will be channeled back to the product and engineering teams, providing actionable insights for product improvements and future development.
• • Contributing to content creation for targeted outreach initiatives will be another significant aspect of your role. Your efforts will directly drive product usage and awareness, aligning with overarching regional business goals and KPIs.
• • The role demands a proactive approach to identifying the most effective marketing channels for each target audience and market within the APAC region. You will drive integrated marketing efforts that fuel product growth and ensure sustained success post-launch.
• • You will be at the forefront of leveraging AI technology, as OLIVER is part of The Brandtech Group, which is revolutionizing marketing through AI. A passion for AI, a strong understanding of industry trends, and familiarity with competitor products will be highly advantageous.
• • Your ability to manage ambiguity and adapt to constant change in a fast-paced environment will be critical. The dynamic nature of the consumer app market requires agility and a forward-thinking mindset.
• • Exceptional attention to detail and accuracy are paramount to ensure the quality and consistency of all marketing materials and launch activities.
• • Strong project management skills are essential for juggling multiple initiatives, managing timelines, and coordinating resources effectively.
• • Excellent communication skills are required to create clarity amidst uncertainty and provide detailed, clear instructions to local teams and agencies, ensuring everyone is aligned and working towards common objectives.
• • A proven track record of success in delivering projects on time and within budget will be a key indicator of your capability in this role.
• • Knowledge of localization and translation processes is beneficial for adapting marketing campaigns to diverse linguistic and cultural contexts within APAC.
• • Experience with go-to-market planning and execution is fundamental, demonstrating your ability to translate strategy into tangible results.
• • Strong problem-solving skills will be necessary to overcome challenges and find effective solutions in a complex and evolving market landscape.
• • A genuine passion for and inquisitiveness about AI and new technologies will fuel your engagement and effectiveness in this role, especially given the company's focus on AI-driven solutions.
• • While direct experience with AI tools is beneficial, the ability to quickly learn and digest the benefits and features of AI tools is critical, as you will be marketing products that leverage these advancements.
• • This role operates on specific work timings: 7:00 am to 4:00 pm IST, ensuring coverage for key APAC market hours.