APAC Consumer Apps, Product Marketing Specialist

📋 Description

• • As the APAC Consumer Apps, Product Marketing Specialist at Oliverseapac, you will be instrumental in driving the go-to-market success for our technology client's consumer applications across the dynamic Asia-Pacific region.
• • You will be the architect of the product's narrative, defining its unique voice and cultivating a dedicated user base through strategic marketing initiatives.
• • This role demands close collaboration with a diverse array of internal teams, including product development, regional marketing, legal, and external agencies, to ensure seamless execution.
• • You will take ownership of the entire product launch lifecycle, from initial concept to post-launch analysis, ensuring alignment with the overarching product roadmap and regional launch strategies for key APAC markets such as India, Japan, Korea, and Southeast Asia.
• • A core responsibility involves directing the end-to-end execution of regional Go-To-Market (GTM) creative strategies, ensuring a cohesive and unified brand voice across all markets.
• • This includes the meticulous oversight of storyboard creation and the development of compelling static and video assets for product launches and social media campaigns, tailored to resonate with local audiences.
• • You will be tasked with establishing and optimizing efficient GTM operations, enabling rapid and agile product launches within a complex stakeholder environment.
• • Proactive management of launch timelines is crucial, involving diligent tracking of progress and close coordination with country-specific teams and cross-functional departments to guarantee successful and timely execution.
• • A key aspect of the role involves conducting and coordinating rigorous pre-launch scaled testing and gathering channel feedback to inform and refine product and engineering strategies.
• • You will actively contribute to the creation of impactful content designed for targeted outreach initiatives, aiming to significantly drive product usage and enhance brand awareness in alignment with overarching regional objectives.
• • This position requires a deep understanding of the competitive landscape, particularly concerning AI technologies, and the ability to articulate the value proposition of our client's products effectively.
• • You will leverage your expertise to identify the most effective marketing channels and orchestrate integrated marketing efforts that fuel product growth and ensure sustained success.
• • The role offers a unique opportunity to work at the intersection of cutting-edge AI technology and consumer applications, contributing to the evolution of how brands connect with their audiences.
• • You will be a key player in translating complex product features into compelling marketing messages that drive adoption and engagement.
• • Your ability to navigate ambiguity and adapt to constant change will be vital in this fast-paced environment.
• • The role demands meticulous attention to detail and a commitment to accuracy in all marketing materials and campaign execution.
• • Exceptional project management skills are essential for juggling multiple initiatives and deadlines simultaneously.
• • Strong communication abilities are paramount, enabling you to create clarity amidst uncertainty and provide precise, actionable instructions to local teams and external agencies.
• • A proven track record of successfully delivering projects on time and within budget will be a significant advantage.
• • Familiarity with localization and translation processes is important for ensuring effective communication across diverse linguistic and cultural landscapes.
• • Experience in developing and executing comprehensive go-to-market plans is a prerequisite for success in this role.
• • Robust problem-solving skills will be necessary to overcome challenges and identify innovative solutions.
• • A genuine passion for and curiosity about AI and emerging technologies is highly valued, as is the ability to quickly learn and articulate the benefits and features of new AI tools.
• • You will contribute to a company culture that values ambition, imagination, inspiration, continuous learning, results, and inclusivity.
• • This role is based in Mumbai, India, with specific work timings from 7:00 am to 4:00 pm, aligning with regional business needs.
• • You will be part of OLIVER, a global leader in designing and running bespoke in-house agencies, and a part of The Brandtech Group, at the forefront of AI in marketing.