APAC Consumer Apps, Product Marketing Specialist

📋 Description

• • As an APAC Consumer Apps, Product Marketing Specialist at Oliverseapac, you will be instrumental in driving the go-to-market success for our technology client's consumer applications across the dynamic Asia-Pacific region.
• • You will be the architect of the product's voice, meticulously crafting its narrative to foster a strong and loyal user base. This pivotal role demands close collaboration with a diverse array of internal and external teams, ensuring a cohesive and impactful market presence.
• • Your primary responsibility will be to orchestrate the product launch roadmap for the APAC region, overseeing all related processes from conception to execution. This includes developing and implementing multi-channel marketing strategies designed to maximize the visibility of product launches among our key target audiences.
• • A core aspect of your role will involve defining and executing a compelling Go-To-Market (GTM) strategy. You will be responsible for creating impactful marketing content that resonates with regional consumers and effectively communicates the value proposition of our client's applications.
• • You will identify the most effective marketing channels tailored to each specific APAC market, driving integrated marketing efforts that fuel product growth, user acquisition, and overall success.
• • You will own the end-to-end product launch process, working hand-in-hand with cross-functional teams to gain a deep understanding of the product roadmap and the overarching launch strategy for the diverse APAC markets.
• • This role directs the comprehensive execution of regional GTM creative strategies. A key challenge will be synchronizing product launch GTM efforts across varied markets such as India, Japan, Korea, and Southeast Asia, ensuring a consistent and unified brand voice throughout all campaigns.
• • You will be tasked with overseeing the creation of essential marketing assets, including storyboards and both static and video content, specifically for product launches and ongoing social media campaigns.
• • A significant part of your contribution will be establishing and refining efficient GTM operations. This is crucial for enabling rapid product launches while adeptly navigating a complex matrix of internal stakeholders, including Regional Marketing, Legal, and Product teams, as well as external agency partners.
• • You will meticulously manage launch timelines, diligently track progress against key milestones, and coordinate closely with country-specific teams and cross-functional departments to guarantee the successful and timely execution of all launch activities.
• • Prior to launch, you will conduct and coordinate rigorous scaled testing and gather vital channel feedback. This information will be systematically relayed to the product and engineering teams to inform iterative improvements and ensure market readiness.
• • You will actively contribute to the creation of compelling content tailored for targeted outreach initiatives. The goal is to significantly drive product usage and enhance awareness, all in alignment with the overarching regional business objectives.
• • This role requires a proactive approach to understanding and adapting to the unique cultural nuances and market dynamics of each APAC country, ensuring marketing efforts are locally relevant and highly effective.
• • You will be a key player in translating global product strategies into localized marketing plans that achieve regional targets.
• • The specialist will also be responsible for monitoring market trends, competitor activities, and consumer behavior within the APAC app landscape to inform ongoing marketing strategies and identify new opportunities.
• • By fostering strong relationships with local marketing teams and external agencies, you will ensure seamless execution and optimal resource utilization.
• • Ultimately, your success will be measured by the successful launch and sustained growth of consumer applications within the critical APAC market, contributing directly to the client's business objectives and OLIVER's reputation for delivering exceptional marketing solutions.