Creative Strategist (TikTok Shop)

Maneuver Marketing LLC

Job Overview

Location

Europe

Job Type

Full-time

Full Job Description

📋 Description

• Build, scale, and operate leading DTC brands alongside A-players.
• As a Creative Strategist (TikTok Shop), you'll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.
• You'll own creative strategy for TikTok across key growth surfaces including organic content, paid ads, and TikTok Shop.
• Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.
• You'll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.
• You'll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.
• You'll drive TikTok channel growth through creative strategy, conduct in-depth TikTok creative research, execute a strategic TikTok testing process, create for every stage of the TikTok customer journey, build engaging, native, high-converting content, support TikTok Shop growth, and optimize conversion levers through creative.
• You'll consistently develop TikTok creatives that drive strong engagement, click-through rates, hold rates, and conversion performance.
• You'll contribute meaningfully to TikTok becoming a scalable acquisition and growth channel across organic, paid, and TikTok Shop surfaces.
• You'll deliver concepts that combine platform relevance with commercial impact, balancing native storytelling with direct response performance.
• You'll help uncover repeatable creative insights that improve testing velocity, creative hit rate, and overall TikTok efficiency.
• You'll strengthen collaboration between Growth Marketing and Product Marketing by translating TikTok learnings into scalable growth opportunities for the wider business.

🎯 Requirements

• 5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok Shop.
• Strong portfolio showcasing short-form content, direct response creative thinking, and an understanding of what makes content perform in-feed.
• Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behavior.
• Experience developing concepts across both organic and paid social, with strong instincts for platform-native storytelling.
• Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.
• Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion-oriented.
• A passion for psychology, storytelling, video, design, and consumer behavior that translates into compelling customer-centric creatives.
• Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.

🏖️ Benefits

• Please submit your application in English.
• We treat all candidates equally - if you're interested please apply through our careers portal.

Skills & Technologies

Onsite

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Maneuver Marketing LLC

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About Maneuver Marketing LLC

Maneuver Marketing LLC is a U.S.–based agency that plans and executes data-driven digital marketing programs for mid-market B2B companies. Core services include paid search, paid social, SEO, content strategy, marketing automation, and revenue operations consulting. The team integrates with clients’ existing sales and marketing stacks to optimize funnel performance, lower CAC, and accelerate pipeline growth. Founded in 2017 and headquartered in Austin, Texas, the company operates as a remote-first organization serving SaaS, technology, and professional-services clients across North America.

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