Director of Web Experience (US Remote)

📋 Description

• • Own the end-to-end health of First Advantage’s entire web ecosystem—corporate site, campaign microsites, landing pages, and any future properties—ensuring 99.9 % uptime, sub-second load times, and flawless cross-device performance that directly influences pipeline and revenue.
• • Act as the single technical authority and “voice of the site,” translating business goals from Marketing, Revenue Ops, Product, and Customer Success into a prioritized web roadmap that balances brand storytelling, lead generation, and customer self-service.
• • Lead a distributed team of internal developers, designers, and external agencies while remaining a hands-on contributor who can jump into the CMS, debug JavaScript, or tune server configs when the stakes are high.
• • Establish and enforce web governance: version control, release checklists, QA gates, accessibility reviews, and privacy/legal sign-offs—so every page that goes live is secure, compliant, and on-brand.
• • Manage and evolve our CMS stack—currently WordPress and Adobe Experience Manager—with an eye toward scalability, localization, and modular design systems that allow marketers to launch pages in hours, not weeks.
• • Partner with Security and IT to harden the perimeter: WAF rules, SSL/TLS configs, dependency patching, vulnerability scans, and GDPR/CCPA data-flow mapping—turning compliance into a competitive advantage.
• • Instrument the site for growth: implement Google Analytics 4, Tag Manager, and server-side tagging; build dashboards that reveal which content, CTAs, and journeys drive MQLs, SQLs, and closed-won deals.
• • Run continuous A/B and multivariate tests on messaging, layouts, and forms; feed statistically significant insights back to Demand Gen and Product Marketing to refine campaigns and product positioning.
• • Integrate the web layer with downstream systems—Salesforce lead routing, Marketo nurture tracks, HubSpot chatbots, and product-led growth telemetry—ensuring every click translates to clean, actionable data.
• • Own SEO from technical foundations (schema, Core Web Vitals, XML sitemaps) to on-page optimization, collaborating with content strategists to dominate high-intent keywords in the background-screening space.
• • Champion accessibility (WCAG 2.2 AA) and inclusive design, making sure candidates and clients of all abilities can navigate our digital front door without friction.
• • Serve as the escalation point for web incidents—whether a CDN outage at 2 a.m. or a zero-day plugin vulnerability—coordinating cross-functional war rooms and post-mortems that prevent repeat issues.
• • Forecast and manage the web budget—hosting, SaaS tools, agency retainers, and ad-hoc development—delivering measurable ROI and negotiating vendor contracts that scale with global traffic spikes.
• • Mentor junior engineers and content managers, creating career ladders and skill-development plans that grow our internal capability and reduce reliance on outside partners.
• • Evangelize web best practices across the organization through lunch-and-learns, office hours, and a living style guide that turns marketers into power users of the design system.
• • Keep a pulse on emerging tech—edge functions, headless CMS, AI-driven personalization—and run proof-of-concepts that future-proof our digital presence while aligning to business risk tolerance.
• • Translate complex technical trade-offs into executive-level narratives for the CMO and CIO, securing buy-in and budget for initiatives that accelerate pipeline velocity and customer expansion.