Job Overview
Location
NAMER
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
April 22, 2026
Full Job Description
đź“‹ Description
- • Lead Zapier’s product marketing strategy to define positioning, evolve go-to-market motion, and drive growth in alignment with rapid product innovation and AI-driven transformation.
- • Partner with Product, Engineering, Sales, and Marketing leadership to shape roadmap priorities, influence deal strategy, and ensure messaging supports enterprise sales cycles and revenue goals.
- • Manage and develop a high-performing team of ~7 Product Marketing Managers, fostering clarity, experimentation, and impact while raising the bar for performance and speed.
- • Transform GTM from traditional campaign-based launches to a continuous, insight-driven engine that keeps pace with product velocity and customer needs.
- • Drive AI-forward marketing by integrating AI into messaging creation, testing, and scaling, while positioning Zapier as a leader in an AI-first world.
- • Ensure consistent, compelling storytelling across the customer journey—from first touch to close—by aligning with Brand, Content, and Demand Gen teams.
- • Establish differentiated, customer-centric positioning for Zapier’s platform and products, grounded in deep market and buyer insights.
- • Build durable competitive advantage by collaborating with Product and Engineering to define long-term moat and prioritize roadmap initiatives.
🎯 Requirements
- • 8+ years of experience in product marketing or related roles, with significant background in B2B SaaS and enterprise go-to-market strategies.
- • Proven experience leading and developing high-performing teams, including managing managers or senior individual contributors, with a track record of raising performance while maintaining speed.
- • Strong product intuition and comfort debating roadmap priorities, differentiation, and long-term moat with Product and Engineering leadership.
- • Deep understanding of enterprise sales, including experience influencing deal strategy, building GTM motions for complex, multi-stakeholder buying processes, and partnering closely with Sales leadership.
- • Experience evolving GTM models from big-bang launches to iterative, continuous release cycles aligned with product velocity.
- • Excitement about AI as a fundamental shift in product development, marketing, and sales, with interest in applying AI to messaging, testing, and scaling.
- • High bar for clarity and quality, with ability to communicate complex ideas simply and push teams to do the same.
🏖️ Benefits
- • Opportunity to shape Zapier’s next phase of growth at the intersection of product, AI, and enterprise go-to-market strategy.
- • Leadership role with autonomy to define strategy and execute hands-on, from rewriting decks to influencing product roadmap and sales deals.
- • Remote-first work environment with flexibility to work from anywhere (subject to country eligibility guidelines).
- • Access to AI tools and guidance on responsible use during hiring and employment, supporting innovation and efficiency.
- • Collaborative culture focused on making work more efficient, creative, and human through automation and AI.
- • Clear application process with transparency about timelines and hiring practices, including AI usage guidelines.
Skills & Technologies
About Zapier Inc.
Zapier Inc. operates a cloud-based automation platform that connects over 6,000 web applications, enabling users to build workflows without coding. The service triggers actions across apps when predefined events occur, streamlining repetitive tasks for businesses and individuals. Founded in 2011, it offers tiered subscription plans, supports multi-step automations, and provides tools for data formatting, filtering, and conditional logic. Revenue comes from SaaS subscriptions, targeting small to mid-size companies seeking to integrate disparate software systems efficiently.
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