Enterprise Product Marketing Manager

📋 Description

• • Sanity.io is seeking a Staff Enterprise Product Marketer to join their dynamic team, focusing on bridging the gap between advanced product capabilities and the critical needs of developers and business-line decision-makers. This role is pivotal in articulating how Sanity's AI Content Operating System empowers businesses to model, create, and automate content with unparalleled efficiency, accelerating digital development and supercharging content operations. You will be instrumental in showcasing how industry leaders like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew leverage Sanity to revolutionize their content strategies.
• • As a Staff Enterprise Product Marketer, your day-to-day responsibilities will be multifaceted and deeply integrated with product development and go-to-market strategies. You will be tasked with creating compelling, long-form content such as e-books, in-depth blog posts, and detailed case studies that effectively communicate Sanity's unique value proposition to our core Ideal Customer Profile (ICP) audience. This content will serve as a cornerstone for demand generation efforts, drawing in and educating potential customers about the transformative power of Sanity. Furthermore, you will develop concise and impactful one-pagers and other collateral to empower the sales team, equipping them with the necessary tools to articulate Sanity's benefits effectively during client interactions. You will also have opportunities to present on video, further amplifying our message and engaging with a broader audience. A key aspect of your role will involve serving as the primary conduit between Sanity's sophisticated product capabilities and the tangible challenges faced by our customers. Through meticulous long-form writing, you will articulate precisely how Sanity addresses real-world problems more effectively than any alternative, ensuring that our messaging resonates deeply with both technical developers and strategic business-line leaders. You will be responsible for crafting clear, persuasive messaging and essential materials specifically tailored for developers, product owners, and technical leads, demystifying complex features and clearly illustrating "Why Sanity is the optimal choice for them." This includes supporting developer marketing initiatives by providing them with the tools and narratives needed to effectively communicate Sanity's value to the developer community. Your role will demand a close collaboration with Product Managers and Engineers to gain a profound understanding of Sanity's evolving capabilities. You will then translate these technical intricacies into accessible, value-driven messaging that highlights the tangible benefits for users. A significant part of your engagement will involve actively participating in our developer community and interacting directly with customers. By listening intently to their challenges, identifying emerging opportunities, and pinpointing key differentiators, you will gather invaluable insights. These insights will then be translated into actionable messaging strategies and compelling content that not only accelerates adoption but also powerfully underscores Sanity's unique competitive advantages in the market.
• • You will be joining a product marketing management department characterized by a diverse range of expertise. Team members come from varied backgrounds, including former software developers adept at crafting engaging copy and producing video demonstrations, demand generation professionals skilled in supporting sales initiatives, and technical content marketers who are eager to deepen their connection with product strategy. This role is ideal for someone who thrives at the intersection of technical depth and customer-centric communication, bringing a passion for technology and a talent for creating impactful content.
• • In this role, you will have the unique opportunity to deepen your understanding of the Content Management industry, particularly in the realm of headless CMS solutions and adjacent technologies. You will gain hands-on experience in translating complex technical features into clear, value-driven messaging that resonates with both technical and business audiences. By engaging directly with developers and business-line leaders, you will hone your ability to understand and articulate solutions to complex technical problems. Furthermore, you will develop a sophisticated approach to content creation, leveraging AI tools to enhance efficiency and personalization while maintaining a strong foundation in authentic, human-crafted content. This position offers a significant platform for professional growth, allowing you to become a key voice in shaping how Sanity's innovative AI Content Operating System is perceived and adopted by enterprises worldwide.
• • This role is designed for an individual who possesses a unique blend of deep technical understanding and exceptional content creation prowess. You should be adept at grasping complex technical concepts and effectively communicating their benefits and value to a broad business audience. Your passion for content creation will drive you to craft engaging blog posts, informative e-books, and other valuable resources that inspire and educate. A solid understanding of the Content Management industry, ideally with experience in headless CMS solutions or related technologies, will be highly beneficial. Furthermore, familiarity with modern development tools and concepts, including frameworks like React, Next.js, and Vue.js, and an understanding of API integrations for scalable solutions, will enable you to connect more effectively with the developer audience. Your strong technical communication skills will be paramount in translating intricate features into clear, value-driven messaging. A collaborative and curious mindset, coupled with excellent communication abilities, will foster strong relationships with customers and internal teams, driving learning and opportunity discovery. You will demonstrate keen customer empathy and problem-solving skills, adept at understanding technical challenges and articulating how Sanity provides effective solutions. Finally, while you must be capable of producing long-form marketing content without AI assistance, you should also be comfortable and proficient in utilizing AI tools to accelerate writing, editing, and personalization efforts for specific industries and job roles.
• • The company culture at Sanity.io is built on pioneering spirit, customer focus, helpfulness, and a love for 'type two fun.' They are a rapidly growing, 200+ person company with highly committed and ambitious individuals. Sanity is dedicated to fostering a diverse and inclusive environment, reflecting the global audience they serve. They believe that a diversity of perspectives, ideas, and cultures leads to better products and services, and are committed to equal employment opportunity for all.
• • Sanity.io is at the forefront of building the future of AI-powered Content Operations. Their AI Content Operating System provides businesses with the flexibility to model, create, and automate content in a way that aligns with their unique operational needs. This innovative approach accelerates digital development and significantly enhances content operations efficiency. The company has achieved substantial growth, evidenced by a recent $85 million Series C funding round led by GP Bullhound, with backing from prominent investors such as ICONIQ Growth, Threshold Ventures, Heavybit, and founders of leading tech companies. This financial strength positions Sanity for continued accelerated growth and market leadership in the coming years.
• • The role requires a candidate with at least five years of experience in a technical content creation role, specifically writing for software development and other technical product companies. A genuine passion for content creation, demonstrated through the enjoyment of crafting blog posts, e-books, and other informative resources, is essential. Ideally, candidates will possess knowledge of the Content Management industry, with prior experience in headless CMS solutions or adjacent technologies being a significant advantage. A strong understanding of development tools and concepts, including familiarity with building modern digital experiences using frameworks like React, Next.js, and Vue.js, and leveraging headless CMS architectures and API integrations, is highly desirable. Excellent technical communication skills are critical, enabling the translation of complex technical features into clear, value-driven messaging that resonates with both developers and business-line leaders. A collaborative and curious mindset, characterized by a natural ability to communicate and a desire to learn about customer challenges and uncover opportunities, is key. Candidates should exhibit strong customer empathy and problem-solving skills, with a keen ability to understand technical problems and articulate how Sanity provides effective solutions. While proficiency in producing long-form marketing content without AI is necessary, comfort and skill in using AI to expedite writing, editing, and personalization for specific industries and job roles are also required.
• • This role offers a unique opportunity to contribute to a rapidly growing company at the cutting edge of AI and content operations. You will be instrumental in shaping the narrative around a transformative product, working with a highly skilled, inspiring, and supportive team. The company fosters a positive, flexible, and trust-based work environment that encourages long-term professional and personal growth. You will collaborate with a global, multi-culturally diverse group of colleagues and customers, gaining exposure to a wide range of perspectives. Sanity.io provides comprehensive health plans and perks, alongside a commitment to a healthy work-life balance that accommodates individual and family needs. Additionally, a competitive stock options program is available, offering a stake in the company's success. The company values diversity and inclusion, pledging to be an organization that reflects the globally diverse audience its product serves, believing that a diversity of perspectives leads to better products and services.