Job Overview
Location
United Kingdom
Job Type
Full-time
Category
Marketing
Date Posted
May 4, 2026
Full Job Description
đź“‹ Description
- • Foundational leadership role to build BJAK’s marketing function in the UK from zero, with direct ownership of market entry, positioning, and growth strategy in a new region.
- • Own and define the full marketing strategy for the UK market, build, hire, and lead the UK marketing team from scratch, drive user acquisition, retention, and revenue growth across channels, lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more, own performance metrics including CAC, ROAS, CTR, conversion, retention, and LTV, establish and evolve BJAK’s brand positioning and voice in the UK, build and scale the content and creative engine, manage agencies, freelancers, and internal stakeholders, partner with product, design, data, and commercial teams, own the marketing budget, forecasting, and ROI optimization, lead go-to-market strategy for new products and features, and continuously leverage data and insights to refine strategy and execution.
- • BJAK builds superior application platforms globally with a mission to create successful businesses while contributing positively to society by making it more efficient; the company developed the first and leading insurance platform in Southeast Asia serving over 8 million users, and is expanding into emerging use cases with AI integration; the team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization where all members are expected to be hands-on and contribute directly to the mission.
- • The person will have the opportunity to define brand presence and customer perception in the UK market, build a high-performing, data-driven marketing team, scale BJAK’s international expansion beyond Southeast Asia, gain full ownership of UK marketing strategy and execution, work in a fast-growth environment where their work directly impacts business outcomes, and exercise high autonomy with clear accountability.
🎯 Requirements
- • 7–12 years of experience in marketing, across strategy and execution
- • Proven track record in scaling marketing and driving measurable growth
- • Strong expertise in performance marketing and full-funnel strategy
- • Experience building or leading teams, ideally in a startup or high-growth environment
- • Deep understanding of paid media, SEO, content, CRM, and analytics
- • Strong data literacy and decision-making capability
- • Experience managing budgets, agencies, and stakeholders
- • Excellent leadership and communication skills
- • Based in London (hybrid flexibility)
🏖️ Benefits
- • Competitive compensation with performance bonuses
- • Full ownership of UK marketing strategy and execution
- • Opportunity to build and lead a team from scratch
- • A fast-growth environment where your work directly impacts business outcomes
- • High autonomy with clear accountability
Skills & Technologies
About Bjak Sdn. Bhd.
Bjak operates Malaysia’s largest digital auto-insurance marketplace, enabling instant price comparison and online purchase of motor coverage from leading insurers. The platform uses proprietary technology to simplify complex tariffs, deliver personalised quotes and e-policy issuance within minutes, eliminating paperwork and agent visits. Licensed by Bank Negara Malaysia, Bjak also offers road-tax renewal, accident assistance and claims support, serving millions of drivers nationwide while partnering with insurers to increase digital distribution efficiency and customer reach.
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