Head of Product Marketing (Remote Europe OR East Coast, US)

📋 Description

• • n8n is at a pivotal moment, poised to redefine the AI orchestration landscape. We are seeking a visionary Head of Product Marketing to lead our burgeoning product marketing function and significantly influence how the world perceives and adopts n8n. This role is instrumental in shaping our narrative, driving market adoption, and solidifying n8n's position as the definitive platform for AI-powered automation and orchestration. You will lead a dynamic team of 6, with plans for further expansion, and will be responsible for defining and executing our product launch strategies, communicating our unique value proposition, and scaling our story across diverse audiences, including technical users, enterprise buyers, and the broader automation ecosystem. Your primary objective will be to establish n8n as the undisputed leader in AI-driven automation and orchestration, catering to both community builders and sophisticated enterprise teams.
• • **OWN AND EVOLVE N8N’S CATEGORY AND POSITIONING:** You will assume full ownership of the Product Marketing function, building upon our existing strengths and scaling successful initiatives. This includes defining and continuously refining n8n's strategic positioning beyond the current "AI workflow automation" descriptor, adapting to the evolving market and category dynamics. You will spearhead positioning experiments and messaging strategies that resonate deeply with both our technical user base and enterprise clients, ensuring our narrative is clear, compelling, and differentiated.
• • **BUILD A PREDICTABLE, HIGH-IMPACT LAUNCH ENGINE:** A key responsibility will be to transform our product launch process from a reactive execution model into a predictable, repeatable, and high-impact Go-To-Market (GTM) engine. You will orchestrate seamless major product and feature launches, ensuring cross-functional alignment across Product, Engineering, Sales, and Marketing teams. Your efforts will focus on driving measurable adoption and impact, while also increasing Product Marketing coverage as our R&D teams expand and release cadence accelerates.
• • **STRENGTHEN ENTERPRISE NARRATIVE AND MARKET READINESS:** You will be tasked with deepening our enterprise storytelling, developing robust sales enablement materials, showcasing compelling use-case proof points, and crafting analyst-ready positioning. This involves establishing a comprehensive competitive intelligence program, complete with regular market snapshots and battlecards, to equip our sales and marketing teams with critical insights. Furthermore, you will drive analyst relations and develop thought leadership assets, such as AI maturity frameworks, benchmarks, and category-defining points of view, to elevate n8n's standing in the industry.
• • **LEAD, SCALE, AND ALIGN THE PRODUCT MARKETING TEAM:** Building strong, trust-based relationships across Product, Sales, Engineering, and Leadership will be paramount. You will set clear ownership areas within the team and establish effective management cadences to foster focus and maintain momentum. A significant part of your role will involve growing the Product Marketing organization, potentially introducing specialized roles over time, and expanding ownership across areas like customer marketing, market research, and website strategy.
• • **DRIVE STRATEGIC GROWTH AND MARKET PENETRATION:** You will play a crucial role in identifying and capitalizing on new market opportunities, translating complex technical capabilities into clear business value propositions for enterprise clients. This includes understanding the nuances of both Product-Led Growth (PLG) and enterprise sales motions, and developing strategies that effectively leverage both to drive n8n's expansion. Your insights will inform product strategy, roadmap prioritization, and GTM planning, ensuring alignment with market needs and business objectives.
• • **FOSTER A CULTURE OF INNOVATION AND COLLABORATION:** As a leader, you will champion a collaborative environment where ideas are freely exchanged and innovation thrives. You will inspire your team and cross-functional partners to push boundaries, experiment with new approaches, and continuously seek ways to improve our product marketing efforts. Your leadership will be key in navigating n8n's rapid growth phase, ensuring that our product marketing function remains agile, effective, and aligned with the company's ambitious vision.
• • **COMMUNICATE AND CHAMPION N8N'S VISION:** You will be a key spokesperson for n8n, articulating our vision, strategy, and value proposition to a wide range of stakeholders, including customers, partners, analysts, and the broader market. Your ability to craft compelling narratives and communicate complex ideas with clarity and passion will be essential in building brand awareness and driving market leadership. This role offers a unique opportunity to shape the future of AI orchestration and make a significant impact on a rapidly growing, highly valued company.
• • **EMBRACE THE OPEN-SOURCE AND COMMUNITY-DRIVEN ETHOS:** n8n's success is deeply rooted in its vibrant open-source community. You will need to understand and champion this ethos, ensuring our product marketing efforts effectively engage and empower our community of builders, developers, and advocates. This includes translating community feedback into actionable insights for product development and GTM strategies, and fostering a strong connection between our community and our enterprise offerings.
• • **LEVERAGE DATA FOR STRATEGIC DECISION-MAKING:** You will be expected to set and track key performance indicators (KPIs) that demonstrate the impact of product marketing initiatives. This data-informed approach will guide strategic decisions, optimize GTM campaigns, and ensure continuous improvement across all product marketing activities. Your ability to translate data into actionable insights will be critical for driving measurable success and demonstrating the value of product marketing to the wider organization.