Job Overview
Location
Ukraine
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
May 28, 2026
Full Job Description
đź“‹ Description
- • Manage and optimize paid social advertising campaigns primarily within the Meta ecosystem to drive subscriptions through web funnels for a single project.
- • Monitor campaign performance metrics including CPA and ROAS, making data-driven adjustments to meet or exceed target goals.
- • Design and execute A/B tests on ad creatives, targeting parameters, bidding strategies, geographies, and audience segments to identify high-performing variations and scaling opportunities.
- • Collaborate closely with the creative team to iterate on ad formats, messaging, and visual assets, providing structured performance feedback to guide future iterations.
- • Analyze campaign data to extract actionable insights and work in partnership with the data team to translate findings into optimized acquisition strategies.
- • Coordinate cross-functionally with product, marketing, and data teams to align user acquisition efforts with broader business objectives and product roadmaps.
- • Maintain up-to-date knowledge of Meta Ads platform updates, ad formats, and automation tools to ensure campaigns leverage the latest features and best practices.
- • Track and report on key unit economics metrics to inform budget allocation and ensure sustainable customer acquisition economics.
- • Translate campaign results into clear, concise presentations for internal stakeholders, highlighting trends, successes, and recommendations for improvement.
- • Maintain organized campaign documentation, including campaign structures, test hypotheses, performance logs, and learnings for knowledge sharing and scaling.
- • Stay responsive to real-time performance shifts and be prepared to act swiftly to adjust bids, pause underperforming assets, or reallocate budget to top performers.
- • Contribute to the development of localized campaign strategies tailored to regional market dynamics and consumer behavior within target geographies.
- • Ensure all advertising activities comply with platform policies and internal branding guidelines while maximizing conversion efficiency.
- • Participate in regular performance reviews and planning sessions to set quarterly goals and align acquisition tactics with company-wide growth targets.
🎯 Requirements
- • 1+ years of hands-on experience in digital marketing or user acquisition
- • Proven experience managing campaigns on at least one major advertising platform (Meta, Google, TikTok, Snapchat)
- • Solid understanding of key marketing metrics (CPA, ROAS) and unit economics
- • Strong analytical skills with ability to interpret performance data and make optimization decisions
- • Excellent written and verbal English communication skills for presenting insights and collaborating across teams
- • Located within ±4 hours of Central European Time (CET) to ensure overlap in working hours
🏖️ Benefits
- • Remote work environment with flexibility to work from anywhere
- • Unlimited paid time off (PTO)
- • Paid national holidays
- • Company-provided MacBook for all employees who need one
- • Flexible independent contractor agreement offering autonomy, tax advantages, and reduced employment obligations
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
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