Lead Analyst, Healthcare Marketing Analytics

📋 Description

• • Lead Analyst responsible for delivering analysis aligned with client business objectives, maintaining and exceeding performance targets within Merkle’s health vertical.
• • Day-to-day responsibilities include supporting end-to-end campaign reporting across email, digital media, CRM, and web; building and maintaining performance dashboards tied to KPIs; ensuring data accuracy; contributing to post-campaign and quarterly performance readouts; supporting data onboarding, validation, and troubleshooting; contributing to audience and measurement analyses including media attribution; developing QC frameworks for data integrity; maintaining documented analytical workflows; designing and delivering polished dashboards and reports for non-technical audiences; owning client-facing presentation materials that translate analytical outputs into clear narratives; continuously improving reporting templates and visualization standards; moving beyond reporting to surface actionable insights tied to brand objectives; synthesizing inputs across workstreams into cohesive decision-ready stories; managing workload across two concurrent engagements with prioritization; proactively surfacing blockers and dependencies; participating in client meetings and internal reviews with clear status updates.
• • The role sits within Merkle’s health vertical at Dentsu Aegis Network Ltd., a global marketing and technology company focused on data-driven client solutions. The team values technical depth, communication skills, and the ability to manage multiple concurrent workstreams with structure and accountability. Employees benefit from a flexible work model combining remote and in-person collaboration, with hub offices in Chicago, metro Detroit, Los Angeles, and New York City.
• • The person in this role will develop advanced analytics and visualization skills, gain deep exposure to healthcare and pharmaceutical marketing data, strengthen client-facing communication and storytelling abilities, build expertise in performance measurement and attribution modeling, and grow into a trusted advisor capable of influencing client decisions through data-driven insights. Success is measured by accurate, polished dashboards; impactful presentations that drive client conversations; timely delivery of workstreams; meaningful contributions to team recommendations; and demonstrated potential to take on expanded scope over time.