Job Overview
Location
Malaysia
Job Type
Full-time
Category
Marketing
Date Posted
April 17, 2026
Full Job Description
đź“‹ Description
- • Lead, CRM & Retention Marketing role focused on driving customer loyalty and maximizing lifetime value through data-driven, multi-channel campaigns for Bjak Sdn. Bhd., a leading digital insurance platform serving over 8 million users across Southeast Asia.
- • Own the full lifecycle of retention campaigns across Email, SMS, Push, and In-App channels, designing and optimizing automated journeys for key segments like 'Quote Not Bought,' 'Pre-renewal,' 'Cross-sell,' and 'Win-back' to improve conversion and policy renewal rates.
- • Conduct rigorous A/B testing on campaign elements (subject lines, creative, offers, timing) to maximize engagement metrics and ensure retention initiatives are profitable by balancing cost of loyalty against incremental customer value.
- • Collaborate with cross-functional teams to develop cross-sell strategies, manage loyalty reward partnerships, and implement multi-product bundling initiatives that enhance customer engagement and drive revenue growth.
- • Operate within a flat, high-performance organization that values hands-on contribution, engineering excellence, and innovation, with direct impact on business scalability and customer retention in a fast-growing tech environment.
- • Develop expertise in modern CRM platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot), mobile engagement ecosystems, and data analysis using Excel and Google Analytics to inform strategic decisions.
- • Contribute to a mission-driven company building superior application platforms with AI integration, where work directly supports efficient, accessible insurance services and broader societal impact.
🎯 Requirements
- • 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management, preferably in technology, e-commerce, or high-volume subscription businesses.
- • Proficiency in Excel (including Pivot Tables) and Google Analytics for analyzing campaign performance and deriving actionable insights.
- • Practical experience designing, deploying, and managing complex customer journeys in modern CRM platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or equivalent.
- • Strong understanding of mobile app engagement channels, including Push Notifications, In-App Messaging, and deep linking, as they relate to customer retention and conversion.
- • Meticulous attention to detail with zero tolerance for errors in customer-facing communications, including rigorous QA, setup, and documentation practices.
- • Familiarity with the Growth framework (AARRR) and the strategic role of retention and referral in sustainable business growth.
🏖️ Benefits
- • Opportunity to lead retention marketing for a fast-growing digital insurance platform with regional and global expansion ambitions.
- • Hybrid work setup based in Malaysia, offering flexibility and work-life balance.
- • Competitive remuneration package aligned with market standards and performance.
- • Clear pathways to scale impact across the business through ownership of high-impact initiatives and cross-functional collaboration.
- • Exposure to innovative projects involving AI-integrated applications and emerging use cases in digital finance.
- • Work in a dynamic, data-driven, high-growth environment with a talented, mission-focused team committed to engineering and product excellence.
Skills & Technologies
Senior
Hybrid
About Bjak Sdn. Bhd.
Bjak operates Malaysia’s largest digital auto-insurance marketplace, enabling instant price comparison and online purchase of motor coverage from leading insurers. The platform uses proprietary technology to simplify complex tariffs, deliver personalised quotes and e-policy issuance within minutes, eliminating paperwork and agent visits. Licensed by Bank Negara Malaysia, Bjak also offers road-tax renewal, accident assistance and claims support, serving millions of drivers nationwide while partnering with insurers to increase digital distribution efficiency and customer reach.
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