Media Relations Executive

📋 Description

• • Bjak Sdn. Bhd. is at the forefront of developing a proactive AI system designed to seamlessly carry work forward across conversations, tools, and time. We are seeking a highly motivated and results-oriented Media Relations Executive to spearhead our media outreach efforts within the dynamic Chinese market. This pivotal role is designed for an individual who thrives on identifying strategic media opportunities, cultivating robust relationships with key media stakeholders, securing impactful coverage, and ensuring a consistent and compelling external narrative across all public channels. As a key member of our team, you will operate with a high degree of autonomy, taking full ownership of your responsibilities and being directly accountable for achieving measurable media outcomes that elevate Bjak's brand presence and thought leadership in China.
• • In this capacity, you will be instrumental in shaping and executing Bjak's media strategy in China. Your primary focus will be on proactively identifying and nurturing relationships with a diverse range of media outlets, including influential social channels, popular podcasts, specialized tech publications, and prominent mainstream media organizations. This involves understanding the nuances of the Chinese media landscape and strategically engaging with journalists, editors, and influencers who cover the technology and AI sectors.
• • A significant aspect of your role will involve the proactive pitching of compelling story angles that align with Bjak's innovation, product launches, and company milestones. You will be responsible for securing high-value media placements, such as interviews, feature articles, and dedicated segments, that effectively communicate our value proposition and technological advancements to a broad audience. Your ability to craft persuasive narratives and tailor pitches to specific media outlets will be crucial for success.
• • You will also be tasked with the comprehensive drafting and meticulous editing of all press materials. This includes developing engaging media pitches that capture attention, preparing concise and informative briefing notes for spokespeople, and creating detailed background documents that provide essential context for media inquiries. Ensuring accuracy, clarity, and brand consistency in all written communications is paramount.
• • The role demands end-to-end coordination of media engagements. This encompasses the meticulous scheduling of interviews and press briefings, the preparation of comprehensive materials for spokespeople and media attendees, and diligent follow-up to ensure a smooth and positive experience for all parties involved. Your organizational skills will be key to managing multiple engagements simultaneously and ensuring flawless execution.
• • Maintaining clear, consistent, and impactful messaging across all external communications is a core responsibility. You will work closely with internal stakeholders to ensure that our brand voice, key messages, and strategic priorities are accurately reflected in all media interactions and published content. This includes staying abreast of company developments and translating them into accessible and engaging media narratives.
• • A critical component of this role is the diligent tracking of media coverage and the maintenance of structured, organized records of all outreach efforts and secured placements. This data will be essential for evaluating the effectiveness of our media relations strategies, identifying trends, and reporting on campaign performance. You will leverage these insights to refine future outreach efforts.
• • Furthermore, you will actively monitor evolving media trends within China, identifying emerging platforms, new storytelling formats, and relevant exposure opportunities that can be leveraged to enhance Bjak's visibility and reputation. This proactive approach to trend analysis will ensure that our media strategies remain innovative and effective in a rapidly changing landscape.
• • Bjak operates as a small, senior, and hands-on team where every function is expected to take full ownership of outcomes, not merely assigned tasks. Our work is intensely output-driven, with plans openly discussed, decisions made swiftly, and execution proceeding without the encumbrance of multiple approval layers. We place a high value on clear thinking, structured communication, sound judgment, speed, and unwavering accountability. As a Media Relations Executive, you will embody these principles, contributing to a culture of high performance and impactful results as we work towards bringing the practical benefits of AI to billions globally.