Product Marketing and Content Manager

📋 Description

• • Edvisorly Inc. is seeking a dynamic and results-oriented Product Marketing and Content Manager to spearhead the positioning, messaging, and content strategy that drives new partner acquisition and customer expansion.
• • This pivotal role operates at the nexus of Product, Sales, Customer Success, and Revenue Operations, acting as a key contributor to our expanding go-to-market team.
• • You will be instrumental in transforming complex platform capabilities and tangible partner outcomes into persuasive narratives, robust enablement materials, and quantifiable pipeline growth.
• • As the primary point of accountability for messaging clarity, content effectiveness, and revenue-aligned storytelling, you will possess significant organizational visibility and direct influence over our growth trajectory.
• • This is a high-ownership, individual contributor position offering a unique opportunity to shape critical aspects of our business.
• • Take ownership of the continuous evolution and refinement of messaging and positioning for EdVisorly's core platform offerings, ensuring they resonate with our target audience.
• • Skillfully translate intricate product capabilities into clear, compelling value propositions specifically tailored for institutional buyers, highlighting the unique benefits and solutions EdVisorly provides.
• • Actively contribute to the refinement of our Ideal Customer Profile (ICP), the development of detailed buyer personas, and the validation of key use cases through rigorous customer research and direct feedback from the sales team.
• • Ensure that our messaging consistently reflects the latest product advancements and market insights, maintaining a competitive edge.
• • Lead the creation of essential marketing assets, including engaging website pages, informative newsletters, concise product one-pagers, comprehensive overviews, frequently asked questions (FAQs), and clear explainer content.
• • Guarantee that partner solutions are articulated with precision and consistency across all of EdVisorly's broader product launches and integrated marketing programs.
• • Transform successful partner results into powerful case studies, authentic testimonials, and spotlight features that vividly demonstrate measurable impact and ROI.
• • Develop and maintain a library of high-quality content that educates, engages, and converts prospects into loyal partners.
• • Design and build scalable enablement assets meticulously crafted to support acquisition, cross-sell, upsell, and renewal motions, empowering our customer-facing teams.
• • Play a significant role in the development of comprehensive sales and customer success playbooks, effective battlecards, persuasive pitch decks, and robust objection-handling resources.
• • Collaborate closely with Sales and Customer Success teams to identify opportunities and implement strategies that accelerate deal velocity and improve conversion rates.
• • Equip our teams with the knowledge and tools they need to effectively communicate value and address customer needs at every stage of the customer lifecycle.
• • Strategically manage the content roadmap, prioritizing deliverables that directly contribute to pipeline retention and expansion goals, ensuring alignment with business objectives.
• • Support and execute content strategies across various channels, including partner newsletters, LinkedIn, targeted nurture campaigns, and direct customer communications.
• • Contribute to integrated marketing efforts designed to foster engagement and build relationships from prospect to partner to expansion, creating a seamless customer journey.
• • Diligently track content performance metrics, analyze results, and iterate on strategies to continuously improve effectiveness and maximize impact.
• • Utilize data insights to inform content creation and distribution, ensuring resources are optimized for maximum reach and engagement.
• • Foster a culture of continuous learning and improvement by sharing insights and best practices related to content performance and marketing effectiveness.