Product Marketing Director

📋 Description

• • AKASA Inc. is at the forefront of revolutionizing healthcare with cutting-edge AI solutions, specifically targeting the healthcare revenue cycle. As a leading provider, AKASA empowers health systems to achieve a comprehensive understanding and effective communication of the entire patient clinical journey. This mission translates into streamlined operations, allowing healthcare providers to dedicate their invaluable resources and attention to delivering exceptional patient care. The company has demonstrated significant financial traction, securing over $205 million in funding from prominent investors such as Andreessen Horowitz, BOND, and Costanoa Ventures, underscoring its strong market position and growth potential.
• • The current period marks an exceptionally dynamic phase for AKASA. The recent launch of their AI-native product suite in 2024 has propelled revenue bookings to an impressive 20x growth. This remarkable expansion is further evidenced by AKASA breaking its record for the largest deal in company history three consecutive times. This surge in growth is directly attributable to the substantial improvements AKASA delivers to its clients, particularly in clinical quality and documentation accuracy – critical priorities for healthcare system leaders. The impact of AKASA's solutions has been recognized nationally, with deployments highlighted as "one of the most comprehensive real-world uses of GenAI in healthcare finance to date." The company's esteemed customer base encompasses over $120 billion in net patient revenue and includes some of the nation's most innovative health systems, such as Cleveland Clinic, Duke, Stanford, and Johns Hopkins.
• • AKASA's commitment to innovation and excellence has garnered significant industry recognition. Recent accolades include being named one of America's Top Startup Employers by Forbes in 2026, recognized as the #1 most promising healthcare RCM startup of 2025 by Black Book Market Research, and identified as one of the fastest-growing GenAI startups to watch by AIM Research. The company's leadership has also been acknowledged, with its CEO ranked among the “Top 50 Healthcare Technology CEOs” by The Healthcare Technology Report. Furthermore, AKASA has consistently maintained its certification as a “Great Place to Work” for the past six consecutive years, reflecting a strong and positive company culture.
• • The Product Marketing Director will play a pivotal role in extending the capabilities of the Go-to-Market (GTM) and Product teams. This strategic position involves active participation in GTM strategy formulation, product planning, successful product launches, and crucially, integrating "voice of customer" insights directly into the product and market development lifecycle. The Director will be instrumental in crafting and executing comprehensive product marketing strategies designed to ensure the success of AKASA's innovative products within the competitive market landscape.
• • Key responsibilities will include developing and refining product positioning, crafting compelling messaging, and defining launch strategies tailored to specific customer segments. This will be deeply informed by rigorous customer research, comprehensive market insights, and a thorough understanding of AKASA's product offerings. The messaging developed must effectively educate and inspire both clients and internal GTM teams, fostering enthusiasm and clarity around the value proposition.
• • A significant aspect of the role involves the creation of essential product messaging and sales enablement materials. This includes a wide array of assets such as marketing collateral, persuasive sales presentations, supportive website content, targeted customer emails, impactful customer case studies, detailed product demonstrations, and precise product spec sheets. These materials are vital for empowering the sales and marketing teams to effectively communicate AKASA's value.
• • The Director will collaborate closely with all cross-functional teams to ensure that AKASA's messaging is seamlessly integrated and consistently applied across all internal and external communication channels, maintaining brand integrity and message clarity.
• • A critical function of this role is to conduct thorough research and provide detailed reports on the competitive positioning of AKASA's products. This analysis will be grounded in comprehensive market intelligence, an awareness of industry developments, and in-depth competitive analysis. The insights gained will be used to develop effective sales battle cards and ensure that competitive intelligence is continuously updated within the CRM (Salesforce) in close partnership with the sales team.
• • The Product Marketing Director will lead and drive the planning and execution of product launches, including the crucial evaluation and communication of launch success metrics. This involves defining key performance indicators and ensuring that launch outcomes align with strategic objectives.
• • The role also entails planning and leading product discussions within customer convening events and customer advisory boards. Building and nurturing trusted relationships with key customers will be essential for gathering valuable feedback on product development concepts and for evaluating new products and features, ensuring AKASA remains aligned with market needs.
• • Furthermore, the Director will provide strategic direction and content support for product-related events, public relations initiatives, and social media campaigns. This will be done in close collaboration with other members of the Marketing team to ensure a cohesive approach and a well-defined measurement plan for all marketing activities.
• • Finally, the Director will be responsible for developing and supporting marketing campaigns aimed at generating demand, building product awareness, and driving lead generation. This includes crafting compelling messaging, developing relevant content, and creating necessary assets in close collaboration with the broader marketing team, ensuring alignment with overall GTM strategies.