Product Marketing Lead (SaaS)

📋 Description

• • Hangar Aviation Technologies, Inc. is seeking a dynamic and strategic Product Marketing Lead to spearhead the positioning, messaging, and go-to-market (GTM) strategy for our innovative B2B SaaS product portfolio. This is a pivotal, hands-on role designed for a seasoned marketer who excels at crafting compelling narratives, driving successful product launches, and empowering cross-functional teams. If you have a deep understanding of the SaaS landscape, a knack for demystifying complex product capabilities – especially those powered by cutting-edge AI – and thrive in a fully remote, results-oriented environment, this is your opportunity to make a significant impact.
• • As the Product Marketing Lead, you will be the central architect of how our products are perceived and adopted in the market. Your primary responsibility will be to own and continuously refine the product positioning, develop robust messaging frameworks that resonate with our target audience, and articulate clear, compelling value propositions that highlight the unique benefits of our solutions. This involves a deep dive into understanding our customers' pain points, market dynamics, and competitive landscape to ensure our offerings are not just competitive, but market-leading.
• • You will be instrumental in planning and executing comprehensive go-to-market strategies for all new features, product updates, and major launches. This includes defining target segments, crafting the launch narrative, coordinating with marketing and sales teams, and ensuring a seamless rollout that maximizes adoption and revenue. Your strategic vision will guide the entire GTM process, from initial concept to post-launch analysis.
• • A core component of this role is the creation of exceptional customer-facing content. You will be responsible for developing persuasive website copy that captures attention, designing impactful sales decks that equip our sales team for success, crafting detailed product pages that clearly articulate features and benefits, and producing all necessary launch materials. Your ability to translate intricate technical details and advanced AI-driven functionalities into easily understandable and differentiated customer value will be critical. You must be able to speak the language of our customers, demonstrating how our technology solves their real-world problems and drives tangible business outcomes.
• • Collaboration is key to success in this role. You will work hand-in-hand with Product Management to align on the product roadmap, ensuring that marketing strategies are informed by product development and vice versa. You will partner closely with the Sales team to provide them with the essential tools and knowledge they need to effectively sell our products. This includes developing comprehensive training materials, creating detailed battlecards that outline competitive advantages and counter-arguments, and building other critical enablement assets. Furthermore, you will collaborate with the broader Marketing team to ensure consistent messaging and integrated campaign execution across all channels.
• • To maintain our competitive edge, you will conduct ongoing, in-depth research into the competitive landscape and market trends. This intelligence will be vital in informing our product strategy, refining our positioning, and identifying new opportunities for growth. Your insights will help us stay ahead of the curve and adapt to the ever-evolving demands of the B2B SaaS market.
• • This role demands a proactive, self-starter mentality. You should be comfortable working independently, managing multiple projects simultaneously, and delivering high-quality results in a fast-paced, remote setting. Your ability to think strategically while also executing meticulously will be paramount. We are looking for someone who is not afraid to roll up their sleeves and contribute directly to the success of our products and the growth of our company. If you are passionate about product marketing, possess a strong understanding of SaaS, and are eager to contribute to a thriving remote-first organization, we encourage you to apply.