Product Marketing Manager

Granted Software Inc.

Job Overview

Location

New York City, Hybrid

Job Type

Full-time

Full Job Description

📋 Description

• The US healthcare system is complex, error-prone, and financially draining. Medical bills and insurance coverage shouldn't be this hard to navigate. At Granted, we're building the one solution every American can turn to for help.
• Our goal is simple: to be the #1 platform that empowers all Americans to take charge of their healthcare.
• The company is a seed-stage company with $17M in funding. We're lucky to be backed by the founders and investors at Hugging Face, Rocket Money, Oscar Health, CaseText, Forerunner Ventures, RRE Ventures, and more.
• The company is building the AI-native patient financial OS — the first purpose-built company working entirely on the user's side of the healthcare system, unequivocally advocating for consumers.
• The company is early-PMF: ~25 people, seed-stage, and the product is starting to work, with strong early signals that we can distribute it at scale and efficiently.
• The role owns everything that happens the moment a product or feature is ready to meet the world: the launch narrative, the GTM plan, the marketing site and landing pages, and the CRM/lifecycle motion that turns a visitor into an activated user.
• The role will work closely with Product and Engineering to know what's coming, and with the Head of Marketing to make sure your launches and lifecycle work are pulling in the same direction as the broader growth engine — and you'll need to be comfortable with the launch story and the ICP both shifting as we learn.
• The role will own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release.
• The role will own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting.
• The role will own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic.
• The role will partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat.
• The role will translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list.
• The role will build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time.
• The role will work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels.
• The role will define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap.

🎯 Requirements

• 4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
• A track record of shipping launches that moved a real metric — not just a launch doc that looked good
• Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
• Comfort owning a CRM/lifecycle tool (e.g. Customer.io http://Customer.io) hands-on
• Experience working directly with Product and Engineering on launch timing and scope
• Comfort operating with minimal process — you build the playbook as you go rather than waiting for one

🏖️ Benefits

• Competitive salary
• Equity in a well-funded company
• Opportunity to work on a complex and impactful problem
• Collaborative and dynamic work environment
• Flexible work arrangements
• Access to professional development opportunities

Skills & Technologies

Remote

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Granted Software Inc.

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About Granted Software Inc.

Granted builds open-source and enterprise tools that let developers access and manage cloud roles and credentials securely from the command line. Its flagship project, Granted CLI, adds short-lived credentials, SSO authentication, role switching and audit trails to AWS, GCP and Azure, fitting seamlessly with existing workflows. The company offers a managed control plane for organizations that need policy enforcement, session monitoring and compliance reporting across thousands of accounts. Founded in 2021 and based in San Francisco, Granted serves security-conscious teams in fintech, SaaS and regulated industries who want to reduce IAM risk without slowing engineers down.

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