Product Marketing Manager

📋 Description

• • Bonterra is seeking a dynamic and forward-thinking Product Marketing Manager to join our mission-driven team, focusing on the exciting intersection of generative AI, compelling product storytelling, and social impact.
• • This role is designed for a hands-on product marketer who is eager to learn, execute, and make a significant contribution to how Bonterra positions, packages, and brings its innovative products to market.
• • You will collaborate closely with senior product marketing and product leadership to translate rapidly evolving product innovations, particularly those driven by AI, into clear, persuasive messaging and effective go-to-market assets.
• • This position offers a unique opportunity to develop strong foundational skills in buyer understanding, messaging strategy, and market analysis, while playing a visible role in product launches and customer engagement initiatives.
• • The role offers a balanced approach, integrating both execution and learning across analytical and creative tasks, with dedicated mentorship and guidance from experienced leaders in the field.
• • **Messaging & Positioning:** Support the ongoing development and refinement of clear, value-driven product messaging that effectively differentiates Bonterra within the competitive social good market.
• • Contribute significantly to the creation of product narratives, comprehensive messaging frameworks, and impactful launch materials that make complex technological capabilities accessible and compelling to a diverse audience.
• • Partner proactively with Sales and Marketing teams to ensure that all product messaging is consistent, readily usable, and precisely aligned with identified customer needs and pain points.
• • **Buyer and Market Research:** Assist in the systematic building and ongoing maintenance of detailed buyer personas through a combination of customer interviews, targeted surveys, and thorough internal research.
• • Analyze customer feedback, win/loss insights, and emerging market trends to directly inform and shape messaging strategies and critical go-to-market decisions.
• • Help validate and refine product positioning by actively testing messaging with both customers and internal stakeholders to ensure resonance and effectiveness.
• • **Packaging & Pricing:** Collaborate with senior team members to provide support for packaging and pricing initiatives, which will involve conducting thorough research and detailed analysis.
• • Assist in the design of surveys, including those focused on willingness-to-pay and feature value testing, and in the synthesis of the resulting findings into actionable insights.
• • Help document and clearly communicate any packaging and pricing changes to all relevant internal teams, ensuring smooth adoption and understanding.
• • **AI-Native Marketing:** You will leverage generative AI tools as a natural extension of your workflow, enabling you to move faster, explore a broader range of creative options, and deliver higher quality output through an AI-first mindset.
• • **Storytelling & Strategy:** You possess the ability to distill complex technological innovation into clear, differentiated, value-based messaging that not only excites customers but also inspires internal teams.
• • **Analytical Thinking:** You are fluent in market research methodologies, pricing strategy principles, survey design best practices, and the interpretation of data-driven insights. You enjoy in-depth analysis and consistently deliver crisp, actionable conclusions.
• • **Simplification:** You excel at making complex concepts accessible and compelling, avoiding overwhelming or exhaustive explanations.
• • **Visionary Leadership:** You can identify and articulate the distinct, future-oriented value of a product and champion it with conviction, even when it challenges established norms or the status quo.
• • This role is an excellent opportunity for someone looking to grow their career in product marketing within a company dedicated to making a significant positive impact.