Product Marketing Manager

Relayfi Inc.

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• As a Product Marketing Manager at Relayfi Inc., you will play a pivotal role in shaping how the company’s fintech products are positioned, launched, and adopted by self-made business owners seeking financial clarity and control. You will sit at the intersection of product, marketing, and growth, ensuring that every product launch is grounded in deep customer insights and aligned with business objectives to drive meaningful impact.
• Your day-to-day responsibilities will include supporting the end-to-end planning and execution of go-to-market strategies for new products, features, and key initiatives; conducting and synthesizing customer and market research to uncover user needs, pain points, and competitive dynamics; collaborating with Product, Brand, and Growth teams to craft compelling messaging and storytelling that communicates product value and differentiation; tracking and analyzing go-to-market performance metrics in partnership with the Data team to measure campaign effectiveness, product adoption, and engagement; and using insights to optimize future launches and positioning.
• You will join a fast-growing, mission-driven Product Marketing team at Relayfi, a digital banking platform dedicated to empowering small business owners with tools that transform financial guesswork into actionable insights. The company fosters a culture of autonomy, experimentation, and impact, where team members are trusted to take initiative, solve complex problems, and continuously improve how they serve customers.
• In this role, you will develop deep expertise in B2B/B2B2C product marketing within the fintech space, refine your ability to translate complex financial concepts into clear, customer-centric narratives, and gain hands-on experience influencing product roadmap through market insights and positioning strategy. You’ll also strengthen your analytical skills by partnering with data teams to measure impact and iterate on go-to-market approaches.

🎯 Requirements

• 3-5 years of product marketing or related experience in a B2B or B2B2C technology company, preferably with exposure to SMB-focused products
• Proven experience supporting successful product launches and contributing to campaigns that drove awareness, adoption, or engagement
• Strong communication and storytelling abilities, with the skill to translate complex ideas into clear, compelling value propositions
• Data curiosity — comfort interpreting metrics and using results to inform strategic decisions
• Highly collaborative, proactive, and adept at managing multiple projects in a fast-paced, dynamic environment
• Customer advocacy mindset — passionate about understanding user needs and embedding the customer voice into product and marketing efforts

🏖️ Benefits

• Competitive annual salary range of $139,500 to $170,500 USD, with a typical starting salary of $155,000 for candidates demonstrating full readiness
• Impact-driven compensation philosophy where pay grows with impact, not tied to annual review cycles
• Opportunity to work on meaningful fintech products that help small business owners gain financial clarity, confidence, and control
• Collaborative, inclusive culture that values autonomy, initiative, feedback, and continuous learning
• Commitment to diversity, equity, and inclusion, with accommodations available throughout the hiring process
• Hybrid flexibility for candidates located in the New York City metropolitan area

Skills & Technologies

Onsite

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Relayfi Inc.

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About Relayfi Inc.

Relayfi is a fintech company that provides a platform for managing and optimizing financial workflows for businesses. Their solution focuses on automating accounts payable and receivable processes, offering features such as invoice processing, payment execution, and reconciliation. By integrating with existing accounting systems, Relayfi aims to reduce manual effort, minimize errors, and improve cash flow management for its clients. The company operates within the business process automation and financial technology sectors, serving a range of industries that require efficient financial operations.

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