Product Marketing Manager

Lumindigital LLC

Job Overview

Location

Remote- United States

Job Type

Full-time

Full Job Description

📋 Description

• Develop differentiated positioning and messaging strategies for GTM work streams using buyer research, win/loss analysis, competitive intelligence, and product roadmap insights.
• Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, purchase, and implement software solutions.
• Conduct competitive analysis and build positioning frameworks that clearly articulate Lumin Digital’s differentiation in the fintech space.
• Translate complex platform capabilities and product innovations into compelling market narratives and value propositions tailored to financial services buyers.
• Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI calculators, and demo narratives in partnership with the Senior PMM – GTM.
• Collaborate with lifecycle marketing teams to align messaging frameworks and content strategy with go-to-market launches and sales/customer experience goals.
• Partner with Product and Design teams to develop content, brand assets, and ensure consistent visual execution of positioning across all marketing materials.
• Track content performance, sales utilization rates, and win/loss data to measure messaging effectiveness and recommend strategic refinements.
• Work cross-functionally with Product, Sales, and Senior PMM – GTM to ensure strategic alignment and execution excellence across all GTM initiatives.
• Support brand asset creation and ensure alignment between strategic messaging and visual design systems.
• Contribute to the development of marketing content that drives awareness, pipeline generation, and customer adoption of Lumin Digital’s platform.
• Maintain minimal travel requirements of 12 days or less per year for in-person team gatherings, typically lasting 3–4 days each.
• Perform other duties as assigned, ensuring all activities align with company-wide GTM objectives and product launch timelines.

🎯 Requirements

• 3+ years of product marketing experience in B2B SaaS
• Experience in fintech, financial services, or banking technology strongly preferred
• Demonstrated experience developing positioning and messaging frameworks for complex software solutions
• Track record of synthesizing buyer research and competitive intelligence into strategic market narratives
• Experience creating sales enablement content and collaborating with Sales teams on GTM campaigns
• Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)

🏖️ Benefits

• Minimal travel requirement of 12 days or less per year
• Remote work arrangement within the United States
• Opportunity to work in a high-growth, fast-moving environment
• Collaboration with cross-functional teams including Product, Sales, and Design
• Exposure to financial technology and digital banking markets
• MBA considered a plus

Skills & Technologies

Remote

Degree Required

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Lumindigital LLC

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About Lumindigital LLC

Lumindigital is a digital marketing and web development agency based in the United States. It provides services including search engine optimization, pay-per-click advertising, social media management, email marketing, and custom website design and development. The company primarily serves small to mid-sized businesses across industries such as healthcare, legal, real estate, and e-commerce. Its approach combines data-driven strategies with creative execution to improve online visibility, generate leads, and increase revenue for clients. Lumindigital also offers ongoing support and analytics to optimize campaign performance and ensure long-term digital growth.

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