Product Marketing Manager - GTM & Enablement

📋 Description

• • As a Product Marketing Manager - GTM & Enablement at SplitMetrics, you will play a key role in driving the success of new products and services launched by the company, helping the product team understand customer needs, improve positioning and messaging, support internal enablement, and define and execute go-to-market strategies.
• • You will own the go-to-market strategy for new features and improvements, define positioning and messaging with the marketing team, build and refine internal enablement materials for sales, customer success, support, and business development teams, evaluate product launch results with product managers, keep customers informed via newsletters, optimize automated communications workflows, maintain competitive battle cards, and improve core product marketing processes using AI workflows.
• • SplitMetrics is a global software company with a remote-first culture operating across 20+ countries, offering an ecosystem of products including SplitMetrics Acquire (Apple Ads automation), SplitMetrics Agency (mobile marketing agency), SplitMetrics Optimize (A/B testing platform), and App Radar (ASO platform), serving top mobile-first businesses worldwide with over $1 billion in ad spend processed through its ecosystem.
• • In this role, you will have an outsized impact on attracting new customers and helping existing customers extract more value from SplitMetrics’ offerings, report directly to the CPO, work within the product management team, and develop expertise in B2B SaaS product marketing, go-to-market strategy, internal enablement, and AI-enhanced marketing workflows while collaborating across Product, Marketing, Engineering, Sales, Customer Success, and Support teams.