Job Overview
Location
Remote - US
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • Execute end-to-end product launches using established frameworks for launch tier classification, milestone planning, sales enablement, customer communications, in-app messaging, and post-launch reporting.
- • Apply centralized product marketing systems—including ICP definitions, buyer journey frameworks, positioning architecture, and enablement standards—to assigned product portfolios to ensure market consistency and alignment.
- • Create high-impact marketing assets such as website content, landing pages, in-app messaging, and ad creatives designed to drive user engagement and conversion.
- • Collaborate with growth and performance marketing teams to optimize digital campaigns across paid media, social channels, SEO, and email, ensuring messaging coherence and maximizing ROI.
- • Conduct customer interviews and contribute to competitive analysis to generate insights on market trends, customer behavior, and ICP/persona refinement.
- • Develop and maintain sales enablement materials including pitch decks, battlecards, FAQs, demo scripts, and talk tracks to equip go-to-market teams with consistent, compelling messaging.
- • Support the Voice of the Industry (VoI) program by gathering and analyzing feedback from customer surveys, reviews, and direct interactions to inform product roadmap decisions and refine marketing messaging.
- • Champion customer advocacy initiatives by identifying, nurturing, and securing testimonials, case studies, and user-generated content to strengthen brand credibility and trust in the market.
- • Work independently and collaboratively within a fast-paced environment to manage multiple priorities while adhering to project timelines and quality standards.
- • Translate data-driven insights into actionable marketing strategies that enhance product awareness, lead generation, and customer retention.
- • Maintain alignment with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce) to track campaign performance and ensure accurate customer segmentation.
- • Utilize AI tools such as Claude to enhance content creation efficiency, optimize messaging, and support data analysis for marketing decision-making.
- • Leverage proficiency in Google Suite (Docs, Sheets, Slides) to build, share, and present marketing plans, reports, and collaborative assets across cross-functional teams.
- • Contribute to continuous improvement of marketing processes by identifying gaps in current systems and proposing solutions aligned with company-wide standards.
- • Ensure all marketing materials reflect Propelus’s mission to simplify healthcare compliance and champion a safer, healthier workforce.
🎯 Requirements
- • Bachelor's degree in Marketing, Business, or related field, or equivalent experience
- • 1-3 years of experience in product marketing
- • Experience in the healthcare industry
- • Experience with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
- • Proficiency in Google Suite (Docs, Sheets, Slides)
- • Proficiency in Claude or other comparable AI tools
🏖️ Benefits
- • Awarded one of BuiltIn's 2025 Best Places to Work and Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers
- • Professional development allowance to support personalized growth
- • Flexibility for work-life balance with ample PTO, including paid time off for volunteering, birthday, and becoming a new parent
- • 401K with company matching and financial planning education resources
- • Choice of HSA, FSA, or traditional medical, dental, and vision insurance coverage for employees and dependents
- • Lifestyle Spending Account (LSA) for annual spending on personal well-being items such as gym memberships, meditation apps, WFH equipment, or fresh produce
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Propelus Inc.
Propelus Inc. delivers cloud-based workforce compliance and professional development software for healthcare, government, and education sectors. The platform automates license verification, continuing education tracking, and credential management to reduce regulatory risk and administrative burden. It consolidates data from licensing boards and training providers, enabling real-time monitoring and renewal workflows. Headquartered in Austin, Texas, Propelus serves thousands of organizations across the United States, helping them maintain compliance while supporting employee growth through integrated learning and certification tools.
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