Senior Director, US Patient Marketing

Xenon

Job Overview

Location

Boston

Job Type

Full-time

Full Job Description

📋 Description

• Xenon Pharmaceuticals is seeking a highly experienced Senior Director, US Patient Marketing to spearhead the development and execution of a patient-centered marketing strategy for their inaugural commercial launch and subsequent growth. This pivotal role is integral to establishing a seamless, compliant, and impactful patient and caregiver experience, guiding individuals from initial disease awareness through sustained treatment engagement. As a senior leader within the US Marketing organization, this individual will be instrumental in shaping the brand's patient and caregiver strategy, ensuring it resonates with real-world needs and lived experiences.
• The day-to-day responsibilities of the Senior Director, US Patient Marketing are multifaceted and critical to the success of Xenon's commercial endeavors. A primary focus will be leading the comprehensive development of the U.S. patient and caregiver marketing strategy, encompassing both unbranded disease education initiatives and branded patient engagement programs. This involves defining clear patient and caregiver value propositions, mapping out detailed journey frameworks, and crafting robust engagement strategies that span the entire continuum of care. A deeply patient-centric approach will be paramount, ensuring all strategies reflect a profound understanding of patient and caregiver needs, potential barriers, and their lived realities. Furthermore, the role demands serving as the dedicated Patient Marketing lead for U.S. launch readiness, meticulously ensuring that all patient programs, materials, and services are fully prepared for market introduction. This requires close collaboration with cross-functional launch teams to seamlessly integrate patient marketing efforts into the overarching brand and launch strategy. The Senior Director will also be responsible for developing phased launch plans that strategically evolve from pre-launch educational efforts through post-launch activation and ongoing adherence support, ensuring a continuous and supportive patient journey.
• A significant aspect of the role involves leading the development of an integrated and compliant patient engagement ecosystem. This ecosystem will leverage a diverse range of channels, including digital platforms, non-personal communication strategies, and field-enabled outreach. The Senior Director will oversee the creation of high-quality, patient-focused content, essential tools, and valuable resources designed to facilitate education, streamline onboarding processes, drive patient activation, and promote long-term persistence with treatment. Crucially, the role requires leveraging data, analytics, and insights to continuously optimize patient engagement strategies and personalize experiences over time, ensuring maximum impact and relevance for each patient. In close partnership with the Patient Advocacy team, the Senior Director will ensure that patient voices and perspectives are deeply embedded across all aspects of strategy development, content creation, and program execution. This includes supporting the development and execution of patient advisory boards and community engagement initiatives, fostering strong relationships with advocacy partners while rigorously maintaining compliance and transparency in all interactions.
• The Senior Director will also function as a key cross-functional leader, collaborating extensively with departments such as Medical Affairs, Patient Services, Market Access, Legal, Regulatory, Compliance, and Commercial Operations to ensure a cohesive and unified patient experience. This collaborative effort is essential for delivering a consistent and supportive journey for patients and caregivers. Partnering with the Insights & Analytics team is vital for defining key success metrics, diligently monitoring program performance, and implementing continuous improvements for all patient programs. The Senior Director will serve as the primary patient marketing subject-matter expert, providing guidance and insights to senior leadership and various cross-functional stakeholders. This includes the critical responsibilities of selecting, managing, and leading external agency partners and vendors, as well as owning and meticulously managing patient marketing budgets, ensuring effective resource allocation and a strong return on investment. A fundamental requirement is ensuring that all patient marketing activities strictly adhere to all relevant regulatory, legal, and promotional review requirements, maintaining the highest standards of compliance.
• Beyond strategic and operational execution, the Senior Director will be responsible for building, mentoring, and leading a high-performing Patient Marketing team. This involves fostering a culture characterized by collaboration, accountability, innovation, and an unwavering patient-first mindset. Developing robust patient marketing capabilities that can effectively scale with the company's growing portfolio and organizational expansion is a key objective. This includes developing and proposing both short-term and long-term objectives for the patient marketing function, ensuring alignment with the overall strategic direction and plans of Xenon Pharmaceuticals. The role also encompasses planning and managing budget proposals and approved budgets in strict accordance with the Company’s strategic and operating plans and established Finance policies. Furthermore, the Senior Director will be expected to recruit, lead, direct, develop, coach, and evaluate direct reports, if any, in full accordance with the Company’s Human Resource policies and practices. Acting in accordance with all Company policies, including, for example, the Code of Business Conduct and Ethics, and ensuring these policies are understood and followed by direct reports, if any, is also a core responsibility. Other duties as assigned will contribute to the overall success of the marketing team and the company.
• This role offers a significant opportunity for professional growth and impact. The Senior Director will gain invaluable experience in launching a novel therapeutic in a complex and dynamic market, directly influencing patient access and adherence. They will have the chance to build and shape a patient marketing function from its foundational stages, establishing best practices and driving innovation. The position provides exposure to senior leadership and cross-functional teams, fostering strategic thinking and leadership skills. Success in this role will lead to significant career advancement opportunities within Xenon, particularly as the company continues to grow its pipeline and commercial operations. The ability to make a tangible difference in the lives of patients suffering from neurological conditions by ensuring they receive the support and information they need is a deeply rewarding aspect of this position.

🎯 Requirements

• Minimum undergraduate degree, advanced degree preferred. 12+ years of relevant experience or combination of degrees and experience.
• US large category launch and epilepsy/neurology experience highly preferred.
• Proven experience leading patient marketing strategy.
• Demonstrated success building and leading high-impact teams in a matrixed environment; and collaborating and influencing cross-functionally.
• Deep understanding of regulatory and compliance requirements related to patient marketing.
• Strong strategic thinking, communication, and executive presence; outstanding project and budget management skills and track record for managing multiple vendors.
• Ability to travel up to ~25%

🏖️ Benefits

• Base salary, target bonus, and stock options.
• Comprehensive benefits package including medical, dental, vision, short- & long-term disability, accidental death & dismemberment, and life insurance programs.
• Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions.
• Generous time off including vacation, personal days, sick days, and an end-of-year company shutdown.
• Expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees.

Skills & Technologies

REST

Senior

Remote

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Xenon

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About Xenon

Xenon is a leading provider of advanced data analytics and artificial intelligence solutions. The company specializes in developing and implementing cutting-edge technologies that help businesses unlock the full potential of their data. Xenon's offerings include predictive modeling, machine learning algorithms, and data visualization tools, all designed to drive informed decision-making and operational efficiency. They serve a diverse range of industries, including finance, healthcare, and retail, empowering clients to gain deeper insights, optimize performance, and achieve strategic business objectives. Xenon is committed to innovation and delivering tangible value through data-driven strategies.

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