Senior Insights Analyst (Mensch)

WPP Media

Job Overview

Location

Dusseldorf, Germany

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Insights Analyst (Mensch) at WPP Media, you will serve as a central point of contact for clients and media advisors, driving data-driven decision-making through quantitative insights that support transformational marketing growth.
• Your day-to-day responsibilities include managing end-to-end quantitative insights projects—from briefing to presentation—conducting deep data analysis and interpretation, visually preparing complex insights for client recommendations, generating data for technology-driven campaign processes, and collaborating agilely across interdisciplinary Data and Tech units.
• WPP Media is WPP’s AI-driven media operating unit, uniting media, data, and partnerships through the WPP Open platform to deliver creative personalization at scale, helping global brands navigate change and capture opportunity with Open Intelligence.
• In this role, you will deepen your expertise in quantitative market and media research, strengthen your stakeholder management and presentation skills, gain hands-on experience with advanced analytics tools (SPSS, R, Tivian, Quantilope), and contribute to the evolution of innovative methodologies in the AI-powered marketing landscape.

🎯 Requirements

• Completed degree in Social Sciences, Media, Communication, Economics, Psychology, or Statistics
• Minimum 3 years of professional experience in quantitative market or media research
• Strong analytical skills with ability to derive strategic insights and recommendations from complex data
• Proficiency in MS Office and SPSS or R (or comparable statistical software); experience with Tivian or Quantilope for questionnaire creation is a plus
• Excellent communication skills in German and English, with proven stakeholder management and client-facing presentation abilities

🏖️ Benefits

• Flexible working hours and remote work options to support work-life balance, including overtime compensation
• 30 vacation days plus one flexible day, with December 24th and 31st off
• Comprehensive wellbeing offerings including health benefits, attractive retirement plans, and Mental Health Awareness Days
• Access to internal career development programs, diverse training opportunities, and growth within the global WPP network
• Additional perks such as employee discounts, Job Ticket, Wellhub, Job Bike, and participation in memorable company events

Skills & Technologies

Senior

Remote

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WPP Media

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About WPP Media

WPP Media is a media investment management company that operates as part of WPP Group. It provides media planning, buying, data analytics, and performance optimization services across television, digital, print, and out-of-home channels. The company leverages proprietary tools and global market insights to deliver audience targeting, campaign measurement, and strategic media investments for multinational brands and agencies worldwide.

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