Senior Marketing & Conversion Analyst (all genders)

Glow25 GmbH

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Join Glow25, a rapidly expanding beauty and pro-aging company based in Berlin, and become a pivotal force in driving our growth as a Senior Marketing & Conversion Analyst. Our mission, "Glow moments that last," extends to our team, fostering an environment where work is inspiring, exciting, and fun. We seek empathetic, ownership-driven individuals eager to grow with us and redefine the beauty industry.
• As a Senior Marketing & Conversion Analyst, you will be the guardian of our marketing performance, taking end-to-end ownership of tracking quality, ensuring comprehensive visibility into marketing efforts, and mastering our funnel reporting. This role is crucial for bridging the gap between our Marketing, Tech, and Data teams, guaranteeing that every marketing decision is underpinned by reliable, actionable insights.
• Your primary responsibility will be to own and meticulously manage our entire tracking and measurement setup. This includes the implementation and maintenance of Google Tag Manager (GTM), encompassing both client-side and server-side tagging strategies. You will also oversee the integration and performance of marketing pixels, the precise configuration of Google Analytics 4 (GA4) events, and the logic behind our campaign tracking. A key aspect of this is ensuring that all new campaigns, website features, and landing pages are designed with measurability from their inception, providing immediate data for analysis and optimization.
• A critical component of your role involves ensuring strict adherence to GDPR and consent management regulations. You will possess a deep understanding of how consent mechanisms impact user attribution, event tracking accuracy, and overall campaign performance. Your expertise will be vital in aligning our tracking infrastructure with both legal requirements and technical constraints, maintaining data integrity while respecting user privacy.
• You will move beyond the surface-level metrics provided by platform dashboards to conduct in-depth marketing performance analysis. This includes evaluating key performance indicators such as Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Customer Acquisition Cost (CAC), and contribution margin. You will perform deep dives into cohort analysis and Customer Lifetime Value (CLTV), directly connecting campaign performance to backend revenue generation and subscription behavior. This analytical rigor will uncover hidden opportunities and potential pitfalls.
• A significant part of your contribution will be mapping and optimizing our webshop funnel. You will meticulously identify drop-off points, quantify their revenue impact, and segment analysis by traffic source, device, and user behavior. This data-driven approach will directly support our Conversion Rate Optimization (CRO) initiatives, providing structured, actionable insights to improve user journeys and conversion rates.
• To facilitate robust analysis and reporting, you will build and maintain reliable marketing data models using advanced SQL and dbt (or similar data transformation tools). You will be responsible for creating clear, actionable reports and dashboards, and for establishing and enforcing consistent metric definitions across the organization. This ensures that all stakeholders have access to trustworthy and unified data for decision-making.
• You will act as a key advisor to the marketing team, providing insights that inform budget allocation, campaign strategy, and channel optimization. Your work will directly influence how we acquire and retain customers, impacting our overall business trajectory.
• This role offers a unique opportunity to shape the analytics infrastructure of a fast-growing DTC e-commerce brand. You will have the autonomy to implement best practices, experiment with new tools and methodologies, and contribute significantly to the company's strategic direction. Your ability to translate complex data into clear, compelling narratives will be essential for driving cross-functional alignment and achieving ambitious growth targets.
• We are looking for someone who thrives in a dynamic, fast-paced environment, embraces challenges, and takes pride in delivering high-quality, impactful analysis. If you are passionate about leveraging data to unlock marketing potential and are excited by the prospect of making a tangible difference in a mission-driven company, this is the role for you.

🎯 Requirements

• 4+ years of experience in marketing analytics, with a strong preference for experience in a DTC/e-commerce environment, particularly those with subscription models and complex paid traffic dynamics.
• Expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4), including setup, implementation, troubleshooting, and advanced configuration.
• Strong proficiency in SQL for data extraction, manipulation, and analysis, coupled with experience in dbt or similar data transformation tools.
• Deep understanding of attribution frameworks, consent-based tracking (including GDPR and Consent Management Platform logic), and webshop funnel/CRO methodologies.
• Excellent communication skills, with the ability to clearly articulate complex data insights to both technical and non-technical stakeholders, combined with a strong ownership mindset and the ability to thrive in fast-moving environments.

🏖️ Benefits

• Flexible working hours and location, allowing you to work when and where you are most productive.
• A one-time €500 allowance to set up your ideal home office workspace.
• Choice of hardware: Mac or Windows laptop, fully equipped from day one.
• Monthly €50 Glow Card allowance for personal spending.
• Investment in your professional development through Glowcademy, dedicated learning time, and personal development support.
• 40% discount on all Glow25 products.
• Generous time off: 30 vacation days + 1 personal holiday + up to 10 unpaid days off, plus New Year's Eve off.
• Annual €600 reimbursement for health extras (vision, alternative medicine, dental).
• Company pension plan contribution (€600 annually after probation, with a 20% match on additional contributions).
• Access to exclusive discounts and offers from partner brands via corporate benefit platforms.
• Company-branded merchandise to foster a sense of belonging.
• Recognition as a Top Company on Kununu for five consecutive years, reflecting a strong, positive company culture.
• Choice of fitness and wellness programs through Urban Sports Club or Wellpass.

Skills & Technologies

Senior

Remote

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Glow25 GmbH

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About Glow25 GmbH

Glow25 GmbH is a German direct-to-consumer wellness company that formulates and sells collagen-based nutritional supplements and beauty powders. Products target skin, hair, nail and joint health and are manufactured under EU GMP standards. The company operates an online subscription model, shipping across Europe from its Berlin headquarters since founding in 2020.

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