Senior Product and Solutions Marketing Manager, Platform

📋 Description

• • Ping Identity is seeking a Senior Product and Solutions Marketing Manager for its Platform, a critical role focused on defining and articulating the unified story of the Ping Identity Platform. This position is instrumental in shaping how the company's comprehensive identity capabilities are presented to the market, ensuring they resonate with buyers and stand out against competitors. The role demands a deep understanding of the platform's architecture, market trends, and customer needs to translate complex technical features into compelling value propositions. By owning the platform narrative, you will directly influence market perception, sales enablement, and ultimately, business success in the dynamic cybersecurity and identity and access management landscape. This is an opportunity to become a subject matter expert, drive strategic messaging, and contribute to the growth of a leading enterprise SaaS company.
• • In this pivotal role, you will be responsible for a wide array of strategic marketing activities. Your day-to-day will involve meticulously tracking platform architecture trends, competitive positioning, and market signals to ensure Ping Identity's platform narrative is not only compelling but also distinctly differentiated. A key aspect of your work will be collaborating closely with the pricing and packaging product team, providing expert advice on how to best package and present the company's solutions to the market in a manner that is simple, convenient, and highly effective for customers. You will also take ownership of refining and maintaining the architecture that clearly maps the connections between the Ping Identity platform, its various capabilities, individual products, and overarching solutions, ensuring a cohesive and understandable framework. A significant responsibility will be owning and evolving the official platform graphic, ensuring it accurately reflects the capability taxonomy, messaging, and market demands, while also being visually impactful and engaging. You will develop a deep expertise in the functionality of the core capabilities that comprise the Ping Identity Platform, taking ownership of the messaging and associated assets for these areas, and ensuring that capability pages, datasheets, and other collateral remain current and relevant. Furthermore, you will be the primary owner of the messaging for the platform and its various components, dictating how this messaging is translated across key web pages and external marketing assets, from high-level overviews to detailed breakdowns of deployment models. You will act as a strong advocate for the platform's positioning, both internally and externally, supporting field events, conferences, and other go-to-market initiatives with clear and persuasive communication. Your platform-level perspective will be invaluable in supporting the broader Product and Solutions Marketing (PSM) team, ensuring that their specialized focus areas align with your overarching platform vision and messaging. Finally, you will be tasked with measuring, optimizing, and tying platform-level KPIs to tangible business results, meticulously planning and leveraging these metrics to gain a clear view of the platform positioning's influence on pipeline generation, win rates, and other critical business outcomes, identifying and adjusting the levers that drive success.
• • Ping Identity is a global leader in intelligent identity solutions, empowering enterprises to secure their digital interactions and deliver seamless experiences for their customers, employees, and partners. The company's cloud identity platform is designed to provide comprehensive identity capabilities across customer, workforce, and partner ecosystems, enabling secure and frictionless digital engagement. Ping Identity is headquartered in Denver, Colorado, with a significant global presence, serving over half of the Fortune 100 companies. The company fosters a culture that champions individuality and encourages employees to bring their authentic selves to work, believing that diversity fuels innovation and success. This culture is built on values of respect, collaboration, and a shared commitment to digital freedom, ensuring that while protecting digital identities, the company also prioritizes the well-being and individuality of its employees.
• • In this role, you will have the unique opportunity to significantly influence the strategic direction and market perception of Ping Identity's core platform. You will gain deep expertise in enterprise identity and access management, platform architecture, and competitive market dynamics. You will develop advanced skills in crafting compelling narratives, translating complex technical concepts into business value, and orchestrating cross-functional marketing programs. This position offers the chance to hone your executive-level communication and storytelling abilities, engaging with a diverse range of stakeholders including customers, partners, industry analysts, and technical audiences. Success in this role will not only contribute to measurable business impact, such as improved pipeline and win rates, but also provide a platform for professional growth and leadership within the product marketing domain of a leading cybersecurity technology company.