Job Overview
Location
Indiana, USA
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
January 29, 2026
Full Job Description
📋 Description
- • Artera is seeking a highly motivated and experienced Senior Product Marketing Manager to join our dynamic team and play a pivotal role in shaping the market perception and adoption of our cutting-edge AI-powered virtual agent platform for healthcare. This remote position within the US offers a unique opportunity to leverage your expertise in B2B platform marketing and healthcare technology to translate complex technical innovations into compelling narratives that resonate with healthcare buyers.
- • As a Senior Product Marketing Manager, you will be instrumental in defining and executing Artera's overall platform marketing strategy. Your primary focus will be on developing and refining the messaging, positioning, and packaging of the Artera platform to clearly articulate its value proposition and drive customer acquisition and growth. You will work closely with the Chief Product and Strategy Officer to not only shape the strategic direction of platform marketing but also to actively test and gather crucial feedback on pricing and packaging models, ensuring they align with market needs and business objectives.
- • Collaboration is key in this role. You will partner closely with our product management teams to ensure a deep understanding of new features, functionalities, and product developments. This collaboration will be essential for aligning these advancements with the broader Artera platform strategy, enabling successful launch activities, and driving desired outcomes. Your insights will directly influence product roadmaps and go-to-market strategies, ensuring that Artera's innovations are effectively communicated and adopted by our target audience.
- • A significant aspect of your role will involve deepening Artera's understanding of the healthcare buyer landscape. You will work hand-in-hand with our go-to-market teams to conduct thorough research into buyer needs, preferences, and pain points related to patient communication tools. This research will be critical in identifying how Artera's unique capabilities can be differentiated from competitors, allowing us to carve out a distinct and advantageous position in the market.
- • You will be responsible for translating Artera's market strategy into tangible actions. This includes developing and executing comprehensive campaigns that highlight the platform's capabilities and drive customer adoption. Your work will directly impact platform growth and revenue by ensuring that our offerings effectively address customer pain points through high-value use cases. This strategic alignment will inform pricing, packaging, and feature adoption strategies, optimizing the platform's market performance.
- • A core responsibility is conducting in-depth buyer and patient research. This research will be the foundation for refining platform messaging, developing richer persona insights, and identifying high-impact opportunities to increase customer engagement and retention. Understanding the nuances of the healthcare market and the patient journey is paramount to Artera's success.
- • To empower our customer-facing teams, you will develop standardized sales tools, ensure consistent platform messaging across all communications, and provide actionable insights into buyer evaluation criteria. This enablement will streamline the purchasing process for prospects and equip our sales and customer success teams with the knowledge and resources they need to effectively articulate Artera's value.
- • This role demands a strategic thinker with a proven ability to execute. You will need to balance shifting priorities while keeping the overarching business goals and ambitious departmental objectives in sight. Your product acumen will be essential, enabling you to quickly learn new products and evaluate them from a market perspective, identifying their strengths and potential competitive advantages.
- • The Senior Product Marketing Manager will be a key contributor to Artera's mission of making healthcare 1 in customer service. By effectively communicating the value of our AI-powered virtual agents, you will help healthcare organizations improve patient access, streamline operations, and enhance the overall patient experience. This is an exciting opportunity for a seasoned marketer to make a significant impact in the rapidly evolving digital health landscape and leave a lasting mark on a rapidly growing, award-winning company.
- • Artera, a leader in digital health, transforms patient experiences through AI-powered virtual agents that handle every step of the patient journey, from self-scheduling and intake to billing and more. Our platform supports over 2 billion communications annually in 109 languages, trusted by 1,000 provider organizations and engaging 100 million patients. We are recognized for our innovation, growth, and award-winning culture, consistently appearing on Inc. 5000, Deloitte Technology Fast 500, and Built In's Best Companies to Work For lists, among other accolades.
- • This role is ideal for someone who thrives in a fast-paced environment, possesses exceptional communication and storytelling skills, and has a deep understanding of B2B SaaS marketing within the healthcare sector. You will have the autonomy to shape key marketing initiatives and contribute directly to the company's strategic direction and success.
🎯 Requirements
- • 5+ years of experience in healthcare SaaS product marketing, marketing, strategy, or product management, with a strong preference for experience working with enterprise healthcare IT and/or Patient Access buyers.
- • Proven ability to lead cross-functional teams and build consensus without formal authority, demonstrating exceptional communication, presentation, and customer interview skills.
- • Exceptional writing skills with a demonstrated ability to craft compelling value-based stories for B2B audiences, emphasizing the benefits and ROI of complex solutions.
- • Demonstrated strategic execution capabilities, with the ability to balance shifting priorities effectively within the context of higher-level business goals and ambitious department objectives.
- • Strong product acumen, with the ability to quickly learn and evaluate new products from a market perspective, identifying key differentiators and competitive advantages.
🏖️ Benefits
- • Competitive salary range of $120,000 - $160,000 per year, commensurate with experience and geographic tier.
- • Company equity, offering a stake in Artera's growth and success.
- • Comprehensive health benefits package including medical, dental, and vision insurance, flexible spending accounts, and company-paid life insurance and disability coverage.
- • Generous time off policies, including company holidays, winter and summer breaks, and flexible time off to support work-life balance.
Skills & Technologies
Senior
Remote
About Artera Technologies Inc.
Artera Technologies provides cloud-based customer communications software for healthcare providers. The platform integrates voice, text, email and chat into electronic health records, enabling automated appointment reminders, billing inquiries, patient outreach and telehealth workflows without changing existing EHR systems. Founded in 2000 and headquartered in San Luis Obispo, California, the company serves over 500 hospitals and 20,000 medical practices across the United States, processing more than 1.5 billion patient interactions annually to reduce no-shows, improve collections and enhance patient satisfaction.
