Job Overview
Location
Canada Remote
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • Own and refine clear, differentiated product positioning and value propositions for GotPhoto’s e-commerce platform targeting professional photographers
- • Translate complex product capabilities into compelling, customer-centric narratives that resonate across marketing, sales, and support channels
- • Develop and execute end-to-end go-to-market strategies for new product features and product launches, ensuring alignment with product roadmap and business goals
- • Partner with Marketing to define and implement channel strategy, campaign execution, and messaging consistency across digital, email, web, and paid channels
- • Create and maintain comprehensive sales enablement materials including pitch decks, battlecards, messaging frameworks, and objection-handling guides
- • Support Sales teams by coaching on value-based communication, improving confidence in product messaging, and closing gaps that impact conversion rates
- • Conduct and synthesize customer research, market trends, and competitor analysis to define ideal customer profiles (ICPs), buyer personas, and key buying triggers
- • Act as the primary voice of the customer within Product and Marketing teams, ensuring customer insights directly inform product development and marketing initiatives
- • Partner with Product and Customer Success to drive feature adoption, identify user journey friction, and recommend improvements that increase activation, engagement, and retention
- • Collaborate with cross-functional teams—including Sales, Customer Success, and Product—to align on shared priorities, narratives, and commercial objectives
- • Leverage data and analytics to measure the effectiveness of go-to-market initiatives, track product adoption metrics, and optimize messaging for maximum impact
- • Ensure consistent, accurate, and compelling communication of product benefits across all customer touchpoints, from website copy to sales calls to onboarding materials
- • Translate technical product updates into simple, relatable stories that highlight tangible benefits for photographers managing their businesses
- • Monitor market dynamics and competitor moves to proactively adjust positioning and messaging strategies
- • Serve as a cross-functional connector, bridging gaps between Product, Marketing, Sales, and Customer Success to drive unified commercial messaging and execution
- • Contribute to improving overall product-market fit by identifying underserved customer segments and unmet needs through data and direct feedback
- • Ensure product launches are accompanied by clear messaging, coordinated timing, and measurable success metrics tied to revenue and adoption targets
- • Maintain up-to-date documentation of product narratives and messaging standards to ensure team-wide alignment and scalability
🎯 Requirements
- • 5+ years in Product Marketing or similar roles in B2B SaaS
- • Proven experience in go-to-market strategy and product launches
- • Strong track record of cross-functional collaboration with Product and Sales
- • Exceptional messaging and storytelling skills
- • Strong strategic thinking with hands-on execution capability
- • Ability to simplify complex products into clear, compelling value
🏖️ Benefits
- • Remote work location in Canada (Eastern time)
- • Opportunity to work with a sustainable, profitable business backed by EQT
- • Collaborative, international team of 150+ professionals
- • Culture focused on equal opportunities and inclusivity
- • Chance to empower professional photographers through impactful technology
- • Exposure to a product used by thousands of photographers worldwide
Skills & Technologies
About GotPhoto GmbH
GotPhoto is a leading software provider for professional photographers, specializing in school, sports, and event photography. Their platform offers a comprehensive suite of tools designed to streamline the entire photography business workflow. This includes online ordering, automated order processing, secure client galleries, and integrated marketing solutions. By leveraging cloud-based technology, GotPhoto empowers photographers to manage their businesses more efficiently, increase sales, and enhance customer experience. The company operates internationally, serving a global community of photographers seeking to modernize and scale their operations in the digital age.
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