Senior Product Marketing Manager, Card

DailyPay, Inc.

Job Overview

Location

NYC Headquarters

Job Type

Full-time

Full Job Description

📋 Description

• Lead end-to-end go-to-market strategy for DailyPay’s Card products, from product inception through steady-state launch, collaborating with product, engineering, sales, and customer success teams.
• Conduct qualitative and quantitative user research to uncover customer pain points, behaviors, and market trends, using insights to shape product strategy, refine messaging, and validate value propositions for target personas.
• Develop compelling product positioning, value propositions, and key messaging applicable across all customer touchpoints—from awareness and acquisition to sales, support, and retention.
• Drive commercial innovation by optimizing pricing models, packaging structures, and reward programs for existing and new card products within a competitive financial services market.
• Analyze product funnel performance to identify friction points and opportunities for improving adoption, engagement, and revenue growth, translating data into actionable marketing and product initiatives.
• Partner with Enablement teams to equip sales representatives and client success managers with the tools, training, and messaging needed to effectively sell and grow card product portfolios.
• Own feedback loops from sales and success teams to continuously improve enablement content, training materials, and product messaging based on real-world customer interactions.
• Spearhead the launch of new card features and "big bet" products, aligning cross-functional stakeholders around timelines, milestones, and success metrics.
• Translate complex financial product capabilities into clear, compelling narratives that resonate with everyday consumers and drive behavioral change.
• Leverage data-driven decision-making to inform marketing strategies, prioritize initiatives, and measure the impact of campaigns and product updates.
• Work in a fast-paced, ambiguous environment requiring adaptability, strategic thinking, and executional precision—balancing long-term vision with immediate tactical needs.
• Collaborate across departments to ensure consistent brand voice, messaging alignment, and customer experience across all product interactions.
• Contribute to the expansion of DailyPay’s financial product suite designed to help millions of workers manage finances and plan for long-term financial well-being.
• Maintain deep awareness of competitive dynamics in the consumer debit and credit card market, including reward structures, fee models, and user incentives.
• Communicate complex ideas with exceptional clarity through written, verbal, and visual formats to influence stakeholders at all levels of the organization.

🎯 Requirements

• 6+ years of Product Marketing or Management Consulting experience
• Proven success leading the end-to-end launch of a new product, from inception to steady-state
• Experience in consumer debit and credit cards, including optimizing rewards programs and spending incentives in the competitive card market
• Exceptional written, verbal, and visual communication skills
• Experience using data to drive decision making
• Flexibility to learn on an accelerated curve and adapt quickly to changing needs

🏖️ Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Unlimited PTO
• 401K with company match

Skills & Technologies

Senior

Onsite

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DailyPay, Inc.

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About DailyPay, Inc.

DailyPay provides an on-demand pay platform that integrates with employer payroll systems, allowing employees to access earned wages before the scheduled payday. Founded in 2015 and headquartered in New York City, the company partners with enterprises across retail, hospitality, healthcare and contact-center industries to offer real-time pay transfers, automated savings, financial counseling and analytics dashboards that reduce turnover and support workforce financial wellness.

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