Senior Product Marketing Manager | Payroll Product

Deel, Inc.

Job Overview

Location

USA

Job Type

Full-time

Full Job Description

📋 Description

• Serve as a senior individual contributor responsible for defining and executing the go-to-market strategy for Deel’s Payroll product vertical and related product lines.
• Collaborate directly with product management, sales, customer success, and marketing teams to align messaging, positioning, and launch plans with business objectives and market needs.
• Develop comprehensive go-to-market plans for new product launches, feature enhancements, and international market expansions, ensuring cross-functional execution and measurable impact.
• Conduct market and customer research to analyze user needs, competitive dynamics, and industry trends, translating insights into actionable product positioning and messaging strategies.
• Create and maintain clear, compelling, and consistent messaging for target audiences across all customer-facing materials including website content, sales collateral, presentations, and demo scripts.
• Design and deliver sales enablement tools, training programs, and learning resources to equip sales teams with the knowledge and materials needed to articulate Deel’s payroll value proposition effectively.
• Partner with the Customer Marketing team to integrate customer insights, feedback, and success stories into product marketing strategies and to amplify customer advocacy.
• Lead key components of product launch campaigns, coordinating with marketing, sales, and product teams to ensure timely, cohesive, and high-impact market rollouts.
• Track, analyze, and report on KPIs and performance metrics for all product marketing initiatives, using data to refine strategies and optimize outcomes.
• Represent Deel at industry events, webinars, and marketing programs, contributing to thought leadership through blogs, case studies, whitepapers, and keynote presentations.
• Maintain up-to-date knowledge of global payroll regulations, workforce trends, and SaaS market dynamics to ensure product messaging remains accurate, relevant, and differentiated.
• Influence stakeholders across departments without direct authority to drive alignment, prioritize initiatives, and secure buy-in for product marketing priorities.
• Leverage marketing automation platforms, CRM systems (e.g., Salesforce), and analytics tools (e.g., HubSpot, Google Analytics) to measure campaign performance and inform decision-making.
• Adapt messaging and tactics to regional markets and diverse customer segments across 150+ countries, ensuring cultural and regulatory relevance in global go-to-market efforts.
• Continuously refine product narratives based on real-world customer adoption patterns, feedback loops, and competitive intelligence.
• Support the scaling of Deel’s payroll business by aligning marketing strategy with the company’s vision to enable a global, inclusive, and compliant future of work.
• Maintain a high standard of communication clarity and precision across all deliverables to ensure consistency in brand voice and product understanding across global teams.

🎯 Requirements

• 7+ years of experience in product marketing, preferably within B2B SaaS or technology industries
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus
• Proven experience developing and executing go-to-market strategies for complex SaaS products
• Strong analytical skills with experience using CRM, marketing automation, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics)
• Excellent written and verbal communication abilities with a track record of crafting compelling messaging and sales enablement content
• Demonstrated ability to collaborate effectively with product, sales, and customer success teams in a fast-paced, high-growth environment

🏖️ Benefits

• Stock grant opportunities dependent on role, employment status, and location
• Remote work flexibility with optional WeWork access
• Additional perks and benefits tailored to employment status and country of residence

Skills & Technologies

Senior

Remote

Degree Required

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Deel, Inc.

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About Deel, Inc.

Deel is a San Francisco-based payroll and compliance platform that enables businesses to hire, pay, and manage contractors and employees in over 150 countries. It automates onboarding, localized contracts, tax filings, and payments while ensuring adherence to local labor laws. The cloud software integrates with HR and accounting systems, offers visa and immigration support, and provides employer-of-record services for companies without local entities. Founded in 2019, Deel serves thousands of remote-first and distributed organizations, helping them scale global teams quickly and reduce administrative overhead associated with international employment.

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