Job Overview
Location
Düsseldorf, Germany
Job Type
Full-time
Category
Product Management
Date Posted
February 24, 2026
Full Job Description
📋 Description
- • As a Senior Social Media Manager (Mensch) Paid Advertising Automotive at WPP Media, you will be at the forefront of driving creative transformation for our esteemed clients within the automotive sector. Your primary responsibility will be the meticulous technical implementation and execution of online advertising campaigns, ensuring they not only meet but exceed client expectations and performance benchmarks.
- • You will be the guardian of campaign quality, meticulously overseeing and guaranteeing a high standard of execution across various advertising platforms. This includes deep dives into the intricacies of platforms such as Meta Business Manager and TikTok Business Manager, ensuring that every campaign element is optimized for maximum impact and efficiency.
- • Your role extends beyond technical execution; you will act as a trusted advisor to our clients. Leveraging your profound expertise in paid social media advertising, you will guide them through the complexities of campaign management, offering strategic insights and demonstrating the tangible value of our services. Your ability to translate data into compelling narratives will be key to building strong client relationships and fostering their trust.
- • A core aspect of your function involves developing and refining campaign strategies. This is underpinned by a rigorous analysis of relevant Key Performance Indicators (KPIs). By drawing upon your extensive experience and industry knowledge, you will generate valuable learnings and actionable insights that directly inform future campaign directions and drive continuous improvement for our clients.
- • You will be responsible for comprehensive reporting and data preparation. This involves meticulously preparing for business meetings, ensuring all campaign data is readily accessible and clearly presented. Your analytical prowess will extend to providing ad-hoc analyses for internal departments, supporting broader strategic initiatives and cross-functional collaboration.
- • This role demands a proactive and hands-on approach to campaign management, from initial setup and configuration to ongoing optimization and performance tracking. You will be expected to stay abreast of the latest trends and algorithm changes across social media platforms to ensure our campaigns remain cutting-edge.
- • You will collaborate closely with account management, creative, and strategy teams to ensure a cohesive and integrated approach to client campaigns. Your input will be crucial in translating client objectives into effective paid social media strategies and execution plans.
- • The automotive industry is dynamic and highly competitive. You will need to develop a deep understanding of the automotive client landscape, their target audiences, and the specific challenges and opportunities within this sector.
- • Your ability to troubleshoot and resolve technical issues related to campaign setup and delivery will be essential. You will be the go-to person for ensuring smooth campaign operations.
- • You will contribute to the continuous improvement of our paid social media processes and best practices, sharing your knowledge and insights with the wider team.
- • This position offers a unique opportunity to work with a diverse portfolio of automotive clients, ranging from established brands to emerging players, allowing you to broaden your industry expertise and portfolio.
- • You will be instrumental in identifying new opportunities for growth and innovation within paid social media for our clients, pushing the boundaries of what's possible.
- • The role requires a strong understanding of audience segmentation, targeting strategies, and creative best practices to ensure campaigns resonate with the intended audiences.
- • You will be responsible for managing campaign budgets effectively, ensuring optimal allocation of resources to achieve the best possible return on investment (ROI).
- • Your role is critical in demonstrating the impact of paid social media on broader marketing objectives, such as brand awareness, lead generation, and sales.
- • We encourage a culture of experimentation, and you will be empowered to test new ad formats, targeting options, and creative approaches to uncover new performance levers.
- • Ultimately, you will be a key player in WPP Media's mission to deliver creative transformation and drive measurable growth for our automotive clients through expertly managed paid social media campaigns.
🎯 Requirements
- • University degree in Marketing, Media Studies, or a comparable qualification, coupled with over 3 years of professional experience in online marketing, specifically in the conception and execution of paid social media campaigns.
- • Proven expertise in managing paid social media campaigns on platforms like Meta Business Manager and TikTok Business Manager, with a strong understanding of their respective ad functionalities and best practices.
- • Excellent analytical skills with a strong ability to interpret data, derive insights, and translate them into actionable strategies and reports. Proficiency in data analysis tools is highly desirable.
- • Strong communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to both internal teams and clients. Fluency in German and good command of English are essential.
🏖️ Benefits
- • Work-Life-Balance: Flexible working hours and remote work options, with the ability to compensate for overtime.
- • Generous Vacation: 30 days of vacation plus a flexible day, with additional time off on December 24th and 31st.
- • Wellbeing Focus: Comprehensive health benefits, attractive pension schemes, and Mental Health Awareness Days.
- • Professional Development: Diverse training opportunities and internal career programs within the WPP network.
- • Additional Perks: Company events, employee discounts, Job Ticket, Wellhub, and Job Bike schemes.
Skills & Technologies
Senior
Remote
About WPP Media
WPP Media is a media investment management company that operates as part of WPP Group. It provides media planning, buying, data analytics, and performance optimization services across television, digital, print, and out-of-home channels. The company leverages proprietary tools and global market insights to deliver audience targeting, campaign measurement, and strategic media investments for multinational brands and agencies worldwide.
