Job Overview
Location
Canada
Job Type
Full-time
Category
Marketing
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Black White Zebra is seeking a highly motivated and strategic SEO Strategist to spearhead the launch of new B2B brands and content sites. This is a unique opportunity to build a new function from the ground up, leveraging your deep SEO expertise to identify untapped market opportunities, meticulously plan high-quality SEO publications, and orchestrate their successful launch.
- • In this pivotal role, you will be instrumental in establishing a repeatable and scalable process for launching new SEO-driven content properties. Your primary objective will be to ensure that each new site is not only well-structured and of the highest quality but also strategically positioned from day one to attract significant organic traffic and drive revenue growth.
- • You will be an integral part of the dynamic Media team, collaborating closely with cross-functional departments including Content Operations, SEO specialists, Tech, Design, and UX. This collaborative environment will allow you to integrate SEO best practices seamlessly into the entire site development and launch lifecycle.
- • Reporting directly to the Content Operations Director, you will have the autonomy and responsibility to own projects from conception through to launch. This includes conducting thorough market research, identifying keyword opportunities, defining content strategies, and overseeing the technical and on-page optimization required for immediate organic visibility.
- • Your strategic vision will be crucial in identifying new market opportunities. This involves in-depth keyword research, competitor analysis, and trend forecasting to pinpoint niches with high growth potential and low competition.
- • You will be responsible for the comprehensive planning of high-quality SEO publications. This entails defining the site architecture, content pillars, and initial content outlines, ensuring alignment with target audience needs and search engine best practices.
- • A key aspect of your role will be coordinating the successful launch of these new sites. This includes working with technical teams to ensure proper site setup, schema implementation, and initial indexing, as well as collaborating with design and UX to create user-friendly and engaging interfaces.
- • You will develop and refine a repeatable process for scaling SEO content site launches. This involves documenting best practices, creating templates, and identifying efficiencies to enable the rapid and successful deployment of multiple new properties.
- • The ultimate goal is to consistently launch new SEO content sites that are not only technically sound and aesthetically pleasing but are also optimized to quickly gain traction in search engine results pages (SERPs), leading to accelerated traffic and revenue generation.
- • Once launched and demonstrating initial organic traction, you will strategically hand off these sites to the broader Media team for ongoing content production and optimization, allowing you to focus on the next wave of new site initiatives.
- • This role demands a strategic thinker who thrives on building and innovating. You should be highly organized, possess exceptional attention to detail, and be comfortable taking ownership of projects from start to finish.
- • You will have a strong analytical mindset, enjoying the deep dive into data to uncover insights. However, you must also possess the ability to synthesize complex data points into a cohesive, larger strategic picture, balancing quantitative analysis with qualitative reasoning to serve both our audience's needs and the company's business objectives.
- • Your responsibilities will include, but are not limited to:
- • Conducting comprehensive market and competitor research to identify new B2B niche opportunities.
- • Performing in-depth keyword research and analysis to inform content strategy and site structure.
- • Developing detailed SEO strategies and roadmaps for new site launches.
- • Defining site architecture, URL structures, and internal linking strategies.
- • Collaborating with UX/UI designers to ensure optimal user experience and conversion pathways.
- • Working with the tech team to oversee website development, ensuring technical SEO best practices are implemented from the outset.
- • Planning and overseeing the creation of foundational content for new sites.
- • Developing and documenting a scalable launch process for new SEO content sites.
- • Monitoring initial site performance post-launch and making data-driven adjustments.
- • Presenting launch strategies and performance updates to stakeholders.
- • Staying abreast of the latest SEO trends, algorithm updates, and industry best practices.
- • This is an exciting opportunity to make a significant impact by building a new, critical function within Black White Zebra, directly contributing to the growth and expansion of our B2B brand portfolio.
🎯 Requirements
- • Proven experience in SEO strategy development and execution, with a strong track record of launching successful organic growth initiatives.
- • Deep understanding of technical SEO, on-page optimization, keyword research, and content strategy.
- • Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
- • Ability to analyze data, identify trends, and translate insights into actionable strategies.
- • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- • Strategic thinking and a proactive, self-starter attitude, comfortable building processes from the ground up.
🏖️ Benefits
- • Competitive salary and performance-based bonuses.
- • Comprehensive health benefits package.
- • Generous paid time off and holidays.
- • Opportunities for professional development and continuous learning.
- • A collaborative and innovative work environment.
- • The chance to build and shape a new function within a growing company.
Skills & Technologies
Onsite
About Black & White Zebra Media Inc.
Black & White Zebra Media Inc. operates a portfolio of online brands and communities, like The Digital Project Manager and The CPO Club, that provide professionals with the knowledge, tools, and networks to advance their careers. They also offer Revleads, a B2B SaaS sales and marketing platform. The company aims to simplify the complex world of work by enabling experienced individuals to showcase their knowledge and helping others gain skills and connections. Recognized as the 467th fastest-growing company in North America in 2025 by Deloitte, Black & White Zebra combines the agility of a startup with the creativity of an agency and the diversity of a global company.
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