Job Overview
Location
San Francisco
Job Type
Full-time
Category
Product Marketing Manager
Date Posted
February 26, 2026
Full Job Description
đź“‹ Description
- • Zip is revolutionizing the enterprise procurement landscape, a market exceeding $120 trillion globally, by offering a consumer-grade user experience for purchasing software, services, and tools. Since its inception in 2020, Zip has not only created a new software category but has also established itself as the leading solution within this substantial $50 billion+ Total Addressable Market (TAM). Today, industry titans such as OpenAI, Snowflake, Anthropic, Coinbase, and Prudential entrust Zip to manage billions of dollars in spend, underscoring the platform's critical role in modern business operations.
- • We are seeking a highly motivated and strategic Solutions Marketing Manager, Industries to spearhead the development and scaling of an industry-led go-to-market (GTM) strategy. This is a foundational role within our growing marketing team, offering significant ownership and the opportunity to shape how Zip's platform is perceived and adopted within our most critical industry verticals. Your primary focus will be to make our powerful procurement solution feel exceptionally relevant and indispensable to businesses operating in specific, high-priority sectors.
- • In this pivotal role, you will be instrumental in defining Zip's strategic point of view for key industries. This involves translating high-level strategic objectives into tangible, credible narratives, actionable sales plays, and comprehensive enablement materials. These resources will empower our sales teams to effectively generate pipeline and secure new business. You will act as a crucial bridge between the field and the product, working closely with sales leaders to gain deep insights into real-time market dynamics and buyer needs, ensuring our messaging directly addresses their challenges and aspirations.
- • Furthermore, you will collaborate intimately with our product management teams. Your role will be to ensure that our market-facing messaging accurately reflects the current and future capabilities of Zip's platform, emphasizing what matters most to our target customers. You will be the voice of the industry within product discussions, translating customer feedback and market trends into actionable insights that can influence product roadmap prioritization.
- • The ideal candidate is a dynamic blend of strategic thinker and proactive executor. You possess the ability to navigate and bring structure to ambiguous situations, moving with speed and agility without compromising on analytical rigor. Your communication style is sharp, human, and compelling, capable of resonating with diverse audiences. You thrive in environments where you can build programs and processes from the ground up, taking immense pride in delivering work that has a tangible impact and is actively utilized by your colleagues. As a key cross-functional partner, you will foster strong collaborations across marketing, sales, product, and customer success teams, driving the launch of our initial wave of vertical-specific plays and establishing the foundational operating rhythm for industry marketing at Zip.
- • Key responsibilities include owning the industry GTM strategy for Zip's priority verticals, encompassing the definition of Ideal Customer Profiles (ICPs), buyer personas, use-case prioritization, and crafting compelling "why Zip" narratives. You will develop and maintain industry-specific positioning, messaging, and value propositions that deeply resonate with both executive decision-makers and day-to-day practitioners.
- • You will be responsible for creating robust vertical sales plays, including detailed use-case storylines, workflows, supporting proof points, competitive differentiation strategies, objection handling frameworks, and effective talk tracks designed to drive repeatable pipeline creation and successful deal execution. A critical aspect of this role involves close partnership with sales leaders within our verticalized sales pods to deliver field-ready enablement materials. This includes developing pitch decks, concise one-pagers, effective discovery guides, compelling demo storylines, up-to-date competitive intelligence, and persuasive ROI narratives.
- • You will also produce engaging industry-specific content, such as case studies, customer success stories, solution briefs, webinar content, blog posts, event narratives, and sales sequences, working in tandem with demand generation, brand, and content marketing teams. Collaboration with product management will be essential to translate the product roadmap and existing capabilities into industry-relevant solutions, leveraging your market feedback and vertical insights to influence product prioritization.
- • Continuous monitoring and analysis of key performance indicators (KPIs) such as pipeline generation, conversion rates, win rates, and adoption/expansion metrics will be crucial for measuring the effectiveness of industry marketing initiatives and driving iterative improvements. You will proactively identify new market opportunities by staying abreast of industry trends, evolving buyer needs, and relevant regulatory considerations, integrating these findings into the overarching GTM strategy.
- • Finally, you will establish and maintain a centralized "source of truth" for all industry messaging, sales plays, proof points, and competitive positioning, ensuring a consistent and unified message across the entire organization.
🎯 Requirements
- • 3+ years of experience in solutions marketing, product marketing, or go-to-market roles within a fast-paced, B2B SaaS environment.
- • Demonstrated success in developing compelling messaging and positioning, effectively translating complex product capabilities into outcome-oriented narratives tailored for specific audiences.
- • Proven experience in building and deploying sales enablement programs that are practical, widely adopted by sales teams, and demonstrably improve sales execution and effectiveness.
- • Exceptional communication, storytelling, and presentation skills, with the ability to articulate ideas clearly and persuasively across written, verbal, and visual mediums.
- • Strong analytical capabilities, with a proven ability to extract actionable insights from data, articulate their implications, and influence stakeholders with data-driven recommendations.
- • Excellent project management skills, with a demonstrated ability to manage multiple competing priorities and drive complex workstreams from initiation to completion.
- • Proven ability to build and maintain trusted, collaborative relationships with cross-functional teams.
- • Comfort and proficiency in operating within ambiguous environments and a proven track record of building new programs and initiatives from the ground up.
- • Bachelor’s degree or higher in a relevant field of study.
🏖️ Benefits
- • Startup equity
- • Full health, vision, and dental coverage
- • Catered lunches & dinners for San Francisco employees
- • Commuter benefits
- • Team building events & happy hours
- • Flexible Paid Time Off (PTO)
- • Apple equipment and a home office budget
- • 401k plan
Skills & Technologies
Onsite
$108k-135k
Degree Required
About Zip
Zip provides the world's leading agentic procurement orchestration platform, helping businesses manage spend from initial intake to final payment. Their comprehensive suite of products, including Intake-to-Procure, Procure-to-Pay, Supplier Onboarding, and AI Procurement Concierge, streamlines complex purchasing processes. Zip serves a broad spectrum of clients, from startups to enterprises across various industries like technology and financial services, empowering procurement, finance, and legal teams to gain control and efficiency. The platform is designed to facilitate smarter spending and mitigate risk, leveraging embedded AI capabilities for decision-making and driving cross-functional efficiency by integrating with existing tech stacks, a feature beneficial for distributed teams. Notably, Zip is trusted by over 1,030 global leaders, demonstrating its significant impact on optimizing business operations.
