Vice President Product & Solution Marketing

📋 Description

• • Ping Identity is seeking a visionary Vice President of Product & Solution Marketing to lead market narratives, shape category leadership, and drive revenue impact during a critical growth phase for the company. This role is pivotal in defining Ping's market presence and ensuring its leadership in the evolving identity and access management landscape, especially as Artificial Intelligence reshapes the industry. You will act as the strategic foresight for the company, anticipating industry shifts and opportunities, and translating them into actionable strategies that resonate with enterprise clients. Your work will directly influence the company's long-term market vision and competitive positioning, ensuring Ping remains at the forefront of cybersecurity and digital identity solutions.
• • In this dynamic role, you will be responsible for a broad spectrum of strategic marketing initiatives. Your day-to-day activities will involve deep dives into market intelligence and competitive analysis to anticipate industry shifts and identify high-leverage opportunities across products, market segments, and go-to-market channels. You will define and refine buyer personas and customer journeys, crafting compelling category narratives that shape market perception and establish Ping as a thought leader. A key aspect of your role will be partnering closely with the CEO and executive team to set the company-wide vision and market direction, ensuring alignment on positioning and differentiated value propositions. You will develop messaging frameworks that scale effectively across all products and solutions, creating comprehensive launch strategies, solution handbooks, and sales enablement plans. Furthermore, you will lead naming, branding alignment, and solution packaging strategies, building a scalable content strategy rooted in strategic differentiation. Your responsibilities extend to owning the go-to-market strategy and planning for major product and solution launches, creating integrated launch frameworks that align Product, Marketing, Sales, and Partners. Ensuring sales readiness, enablement, and knowledge transfer are world-class will be paramount, as will establishing launch dashboards and post-launch analytics to rigorously measure success. You will also drive partner go-to-market alignment and solution marketing to foster ecosystem growth, and crucially, grow and develop the Product and Solution Marketing team to support the company's scaled growth trajectory.
• • You will be joining Ping Identity, a company dedicated to making digital experiences secure and seamless for all users, enabling digital freedom without compromise. Ping's intelligent, cloud identity platform empowers businesses and individuals to interact securely and frictionlessly in the digital world. The company culture champions individuality and diversity, fostering an environment where authentic selves are celebrated and empowered. Ping Identity serves some of the largest and most demanding enterprises globally, including over half of the Fortune 100, and is actively shaping the future of cybersecurity, digital experiences, and identity and access management. You will be part of a growing, innovative, and collaborative team that values its employees and is committed to making a significant impact in the cybersecurity space.
• • This role offers a unique opportunity to significantly influence the trajectory of a leading enterprise identity platform. You will gain invaluable experience in shaping market narratives, defining categories, and driving revenue growth at a large enterprise scale. You will have the direct opportunity to partner with the CEO and executive leadership, contributing to the company's long-term strategic vision, particularly in the rapidly evolving domain of Identity for AI. You will hone your skills in developing and executing sophisticated go-to-market strategies, leading cross-functional teams, and building high-performance marketing functions. The role provides a platform to establish yourself as a recognized thought leader in next-generation identity and security markets, with the potential to redefine industry standards and drive significant business outcomes. You will also have the chance to mentor and develop a talented team, fostering their growth and implementing repeatable, scalable processes that support innovation and continued success.
• • The scope of this role is extensive, encompassing market vision, positioning, go-to-market strategy, and revenue acceleration. You will be instrumental in discovering and defining market opportunities, anticipating industry shifts, and identifying key growth drivers. This involves leading enterprise-scale market and competitive intelligence efforts to stay ahead of dynamic changes, particularly in the context of AI's impact on identity management. You will define buyer personas and craft category narratives that influence market perception and establish thought leadership. In terms of building and aligning the market, you will develop company-wide positioning and value propositions, create messaging frameworks that resonate across diverse products and industries, and design comprehensive launch strategies. This includes ensuring sales readiness and knowledge transfer are world-class. For launching and growing the business, you will own go-to-market strategy for major launches, ensuring alignment across all internal teams and external partners. You will also be responsible for revenue acceleration, partnering with sales to improve deal velocity and win rates, leading win/loss analysis, and optimizing solution packaging based on performance signals. This role is about driving strategic impact across the entire product and solution lifecycle, from initial market definition to eventual sunsetting, ensuring maximum value and brand equity are maintained throughout.
• • The position demands a strategic leader capable of translating complex market dynamics into clear, compelling narratives and actionable plans. You will be at the forefront of defining how Ping Identity is perceived and positioned in the enterprise cybersecurity market, with a particular focus on the emerging opportunities presented by AI. Your ability to anticipate future trends, understand the intricacies of enterprise sales cycles, and connect marketing efforts directly to revenue outcomes will be critical. This role requires a deep understanding of the cybersecurity landscape, identity and access management, and the ability to articulate complex technical solutions in a way that resonates with business leaders. You will be expected to lead with vision, influence executive stakeholders, and build a high-performing team that can execute on ambitious goals. The ultimate objective is to solidify Ping Identity's position as a category leader and drive significant, sustainable revenue growth through strategic product and solution marketing initiatives. This is a market-defining opportunity for a seasoned marketing executive to make a substantial impact.