Arootah LLC

About Arootah LLC

Arootah provides coaching and technology-enabled programs for high-performing executives and finance professionals. The company offers individualized coaching, group masterminds, online learning, and proprietary performance-tracking tools focused on health, productivity, and career advancement. Services integrate evidence-based wellness protocols with financial-industry expertise to help clients optimize energy, decision-making, and leadership effectiveness. Founded by former hedge-fund COO Rich Bello, Arootah serves buy-side and sell-side firms, family offices, and Fortune 500 finance teams through subscription and corporate packages.