Bitly, Inc.

About Bitly, Inc.

Bitly provides link management and analytics software for businesses to shorten, brand, share, and monitor URLs across digital channels. The platform tracks click-through rates, geographic data, and referral sources, enabling marketing teams to measure campaign performance and optimize audience engagement. Core features include custom short domains, QR code generation, mobile deep linking, and API integrations that embed link shortening into existing workflows. Founded in 2008, the company serves enterprises, agencies, and individual creators seeking actionable insights from link interactions, supporting compliance and security standards required by regulated industries.