Buynomics GmbH

About Buynomics GmbH

Buynomics provides AI-based SaaS for consumer-goods and retail companies to simulate and optimize pricing, promotions, and product mix decisions. Its Virtual Customer technology models individual shopper behavior using behavioral economics and machine learning, enabling large enterprises to forecast demand, revenue, and profit under various market scenarios without costly A/B tests. Founded in 2018 in Cologne, the company serves global brands across CPG, retail, telecom, and e-commerce sectors, helping them reduce price-setting risk and accelerate revenue growth through data-driven decisions.