Equativ SAS

About Equativ SAS

Equativ SAS is a French independent ad-tech company that provides sell-side, buy-side, and data activation solutions for publishers and advertisers. Its omnichannel platform supports display, video, mobile, CTV, and digital-out-of-home inventory, offering supply-path optimization, audience targeting, and campaign analytics. Equativ operates global data centers, maintains direct publisher integrations, and delivers programmatic, direct, and private marketplace transactions. The company was formerly Smart AdServer and rebranded to Equativ in 2022 after expanding through acquisitions including DynAdmic and LiquidM. Headquartered in Paris, it serves media owners, agencies, and brands across Europe, the Americas, and APAC.