Viant Technology LLC

About Viant Technology LLC

Viant Technology LLC is a cloud-based advertising software company offering Adelphic, a demand-side platform that enables marketers to plan, buy and measure digital advertising across channels. The platform integrates programmatic ad buying, data management, and analytics to optimize campaigns in real time, leveraging household-level and individual consumer data. Viant serves agencies, brands, and publishers, providing tools for audience targeting, cross-device attribution, and supply path optimization. Headquartered in Irvine, California, the company operates on a software-as-a-service model and generates revenue primarily through platform usage fees and managed service engagements.