Account Manager, Bridal SaaS

📋 Description

• • As an Account Manager at BridalLive, a key part of the Fullsteam organization, you will be instrumental in driving expansion growth for marketing services within our existing customer base. This role is pivotal in nurturing and deepening relationships with our current clients, identifying untapped potential for our marketing solutions, and expertly managing the entire sales cycle from initial demonstration to successful closure.
• • Your primary responsibility will be to cultivate and maintain robust relationships with key stakeholders across our customer base. This involves consistent engagement through phone calls, video conferences, emails, and potentially in-person meetings, with the overarching goal of thoroughly understanding their unique business objectives, current challenges, and future aspirations.
• • You will proactively drive engagement within the current client base through strategic outreach via calls and emails. This activity is designed to generate new opportunities, build a strong sales pipeline, and ensure our clients are continuously seeing value and growth potential with our services.
• • A core function of this role is to create and execute strategic reviews focused on marketing services. These reviews will be crucial for identifying expansion opportunities, understanding evolving customer needs, and driving increased adoption and revenue within existing accounts.
• • You will develop a deep and nuanced understanding of each customer's specific marketing needs, challenges, and goals. This insight will enable you to effectively match our qualifying products and solutions, ensuring that we are providing the most relevant and impactful services.
• • A significant part of your role will involve identifying and pursuing opportunities to upsell marketing services. This requires a keen ability to recognize where additional services can align with customer needs and objectives, thereby enhancing their business outcomes and strengthening our partnership.
• • Close collaboration with the Customer Success and SaaS Account Management teams is essential. By working together, you will ensure that customers are not only adopting our solutions but are also leveraging them effectively to achieve their desired business outcomes, fostering long-term satisfaction and loyalty.
• • You will be responsible for addressing and resolving customer issues and concerns in a timely and effective manner. This often involves coordinating with various internal teams to ensure a seamless and positive customer experience.
• • Maintaining an accurate and up-to-date record of all sales activities, leads, and opportunities within the CRM system is critical. This data integrity is vital for effective pipeline management and forecasting.
• • You will develop and meticulously manage a sales pipeline, with a clear focus on achieving monthly, quarterly, and annual sales targets. Leveraging sales dashboards and analytics will be key to understanding where to best focus your time and activities for maximum impact.
• • Providing regular, comprehensive updates and reports to management on account status, identified growth opportunities, and key customer satisfaction metrics is a required aspect of the role, ensuring transparency and informed decision-making.
• • This role demands a strategic mindset, enabling you to analyze customer data, market trends, and account metrics to inform your sales strategies and decision-making processes.
• • You will be expected to demonstrate exceptional organizational and time management skills, with a keen attention to detail, allowing you to manage multiple accounts and competing priorities simultaneously without compromising quality or effectiveness.
• • A deep commitment to customer satisfaction and success is paramount, requiring a proactive, customer-centric approach in all interactions and activities.
• • You must possess outstanding knowledge of MS Office suite and proficiency in CRM software (e.g., Salesforce, HubSpot) and customer success tools, leveraging these to their full potential.
• • The ability to learn quickly and adapt to new processes, technologies, and market dynamics is crucial, with a constant focus on improving customer and business processes.
• • Advanced negotiation skills will be essential for closing deals and maximizing value for both the client and Fullsteam.
• • Ultimately, you will be driven by achieving and exceeding targets, demonstrating a strong, results-oriented focus in all aspects of your work.