Account Strategist

Blacksmith Agency

Job Overview

Location

United

Job Type

Full-time

Full Job Description

📋 Description

• As an Account Strategist at Blacksmith Agency, you will lead the strategy, performance, and client-facing execution for PPC and SEO campaigns across multifamily, B2B, and technical verticals, serving as the department lead responsible for measurable outcomes and departmental scalability.
• Day to day, you will join sales calls to shape strategy and close deals, build 90-day, 6-month, and annual growth roadmaps for clients, oversee internal and external specialists in PPC and SEO, audit campaigns and technical SEO, coordinate with the Marketing PM on timelines, and present monthly and quarterly performance summaries to clients.
• Blacksmith Agency is scaling its Marketing division to support a growing portfolio of clients, and you will join a team focused on blending strategic depth with operational oversight to drive results in paid search, paid social, SEO, and conversion optimization.
• In this role, you will develop expertise in building scalable marketing frameworks, productizing agency offerings, establishing internal dashboards and KPI scorecards, identifying hiring and training needs, and leading a blended team to standardize playbooks and drive continual improvement across PPC and SEO disciplines.

🎯 Requirements

• 4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy
• Strong experience managing both paid and organic channels concurrently
• Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization
• Ability to create and articulate strategic recommendations to clients and AEs
• Demonstrated ability to oversee execution teams and manage deliverable quality
• Strong analytical skills and the ability to diagnose performance issues quickly

🏖️ Benefits

• Opportunity to own all marketing performance and strategy across PPC and SEO from day one
• Responsibility for building and refining BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting
• Chance to contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently
• Leadership role in establishing internal marketing dashboards and KPI scorecards
• Ability to oversee reporting accuracy and insights delivered by the PM or specialists
• Opportunity to build the Marketing department into a scalable pod

Skills & Technologies

Hybrid

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Blacksmith Agency

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About Blacksmith Agency

Blacksmith Agency is a digital marketing and creative services firm that builds brands, websites, and campaigns for growth-oriented companies. Core capabilities include brand strategy, web design and development, content creation, SEO, paid media, and marketing automation. The team works with SaaS, technology, and professional-services clients to unify messaging, accelerate pipeline growth, and improve customer acquisition. Services span audits, ongoing retainers, and project engagements, delivered through agile, data-driven processes. Founded in 2016, the agency operates remotely across North America with headquarters in Denver, Colorado.

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