AI Solutions Lead - Marketing Content

📋 Description

• • As the AI Solutions Lead for Marketing & Content, you will be at the forefront of integrating cutting-edge artificial intelligence into the core of our creative and marketing operations. This pivotal role is designed for an individual who can envision, build, and deploy secure, in-house AI systems that will revolutionize how we generate marketing copy, creative content, and engage with our diverse audiences.
• • You will be responsible for architecting and scaling custom generative AI tools, meticulously designing them to meet the unique demands of our industry while upholding the highest standards of privacy and compliance. This involves a deep understanding of AI capabilities and a strategic approach to applying them in a business context.
• • A key aspect of your role will be the seamless integration of these AI solutions into the daily workflows of our marketing, copywriting, and creative teams. This requires not only technical expertise but also strong communication and change management skills to ensure adoption and maximize the benefits of these new technologies.
• • You will collaborate closely with cross-functional teams, including marketing, product development, and engineering, to translate complex business needs into practical, reliable, and privacy-first AI workflows. This collaborative approach ensures that the AI solutions are not only technically sound but also strategically aligned with our business objectives.
• • The primary goal is to enhance the speed, quality, and operational efficiency of our content production processes. By leveraging AI, we aim to accelerate content creation, improve its relevance and impact, and free up our talented human teams to focus on higher-level strategic and creative tasks.
• • You will play a critical role in defining the AI strategy for marketing and content, identifying opportunities where AI can provide a competitive advantage, and developing a roadmap for its implementation and evolution.
• • This includes researching and evaluating emerging AI technologies, assessing their potential applications within our business, and making informed recommendations for adoption.
• • You will be responsible for the end-to-end lifecycle of AI solutions, from initial concept and design through development, testing, deployment, and ongoing monitoring and optimization.
• • Ensuring that all AI solutions adhere to strict compliance and data governance standards is paramount, especially given the sensitive nature of adult digital content. This involves implementing robust security measures and ethical guidelines to protect user data and maintain brand integrity.
• • You will design and implement custom generative AI models and fine-tune existing large language models (LLMs) to generate high-quality marketing copy, product descriptions, social media content, and other creative assets.
• • Develop and deploy AI-powered tools for content personalization, audience segmentation, and campaign optimization, enabling more targeted and effective marketing efforts.
• • Build and maintain AI infrastructure and pipelines that support the efficient development, deployment, and scaling of AI models.
• • Establish best practices for AI development, data management, and model deployment within the marketing and content teams.
• • Monitor the performance of AI models, identify areas for improvement, and implement iterative enhancements to ensure continued effectiveness and relevance.
• • Provide technical leadership and guidance to the marketing and content teams on AI-related matters, fostering a culture of innovation and data-driven decision-making.
• • Stay abreast of the latest advancements in AI, machine learning, and natural language processing, and proactively identify opportunities to leverage new technologies to drive business value.
• • You will be instrumental in shaping the future of content creation and marketing at our company, ensuring we remain at the cutting edge of innovation in the adult wellness industry.