Associate CMI Manager, Demand Generation — Seventh Generation, HCNA

Unilever PLC

Job Overview

Location

Remote - USA

Job Type

Full-time

Full Job Description

📋 Description

• Associate CMI Manager, Demand Generation at Seventh Generation (Unilever) leads the demand generation insights agenda for home care brands, driving data-informed marketing strategies that connect consumer behavior to brand growth.
• Day-to-day responsibilities include owning the CMI agenda for demand generation across home care—leading communications development and testing, audience targeting, social-first creative quality, and in-market impact measurement; guiding data-driven marketing approaches; managing social listening; designing and executing consumer learning plans; measuring marketing ROI through Rapid ROI, brand health tracking, and Brand Lift; building category foresights; and analyzing market data to synthesize actionable insights.
• The role sits within Seventh Generation’s mission-led marketing team, partnering closely with media and creative agencies, research partners, and the Global Home Care team to influence strategy and activate insights that fuel demand generation excellence.
• The Associate CMI Manager will deepen expertise in consumer insights, social-first marketing, data synthesis, and strategic storytelling while gaining exposure to advanced analytics, AI-enabled tools, and cross-functional influence—positioning them to shape brand superiority and drive measurable growth for a purpose-driven brand.

🎯 Requirements

• Bachelor’s degree required.
• Minimum 5 years of experience in Consumer & Market Insights or closely related marketing/analytics roles.
• Hands-on experience with qualitative and quantitative research methods (design, execution, and interpretation).
• Proficiency working with household panel and market data (e.g., Circana/Numerator or equivalents).
• Familiarity with audience development and data-driven marketing practices.
• Comfortable with performance analytics across sales, usage/purchase panels, pricing, distribution, and media signals; able to connect dots across multiple sources into a clear, persuasive narrative.

🏖️ Benefits

• Pay range: $88,600 to $133,000.
• Bonus eligible.
• Comprehensive benefits plan including health insurance (prescription, dental, vision), retirement savings, life and disability insurance, parental leave, sick leave, paid vacation and holidays, and access to voluntary benefits.

Skills & Technologies

Junior

Remote

Degree Required

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Unilever PLC

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About Unilever PLC

Unilever PLC is a British multinational consumer goods company created in 1929 through the merger of Lever Brothers and Margarine Unie. It produces food, beverages, cleaning agents, beauty, and personal care products under brands including Dove, Knorr, Lipton, Hellmann’s, and Axe. Headquartered in London and listed on the London, Amsterdam, and New York stock exchanges, the company operates in over 190 countries with a portfolio designed to improve health, hygiene, and livelihoods while reducing environmental impact through its Sustainable Living Plan.

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