Associate Creative Director, Copy

📋 Description

• • Lead conceptual development for brand campaigns, platform-defining content, and hero creative moments across all digital, social, OOH, and experiential channels.
• • Drive platform-specific creative strategies with deep expertise in how content performs on Instagram, TikTok, YouTube, and emerging social platforms.
• • Concept, write, and script original content across video, social posts, digital ads, experiential activations, and new media formats—from initial idea through final production.
• • Build social-first creative systems that fuse brand storytelling with audience engagement, cultural relevance, and platform-native behavior.
• • Manage and mentor junior copywriters and creatives, providing clear direction, constructive feedback, and a collaborative environment that elevates team output.
• • Collaborate cross-functionally with Brand, Marketing, Clinical, and Production teams to ensure all creative work aligns with strategy, clinical accuracy, and brand standards.
• • Develop and uphold a consistent, distinctive brand voice and visual identity across every consumer touchpoint.
• • Present and defend creative concepts to internal stakeholders with clarity, strategic rationale, and persuasive communication.
• • Stay ahead of cultural trends, platform algorithm shifts, creator behaviors, and competitive creative landscapes to ensure Function’s work remains category-leading.
• • Translate Function Health’s mission of empowering people to live 100 healthy years into compelling, human-centered narratives that resonate emotionally and drive action.
• • Balance speed and quality in a high-growth environment where priorities shift rapidly, but excellence in execution is non-negotiable.
• • Own end-to-end creative delivery, from brief to launch, ensuring all output reflects clinical precision, data integrity, and member-first values.
• • Champion ruthlessly prioritized work that drives measurable impact without sacrificing clarity, accuracy, or quality.
• • Maintain obsessive attention to detail in every word, visual, and message to ensure trust, transparency, and care in all member-facing communications.
• • Operate with radical ownership—anticipating needs, initiating action, and following through without prompting to deliver results.
• • Embody the core value of “Mission Over Ego” by aligning all creative decisions to the mission of improving global health, not personal accolades.
• • Leverage AI and emerging technologies to enhance creative efficiency and outcomes, while ensuring all content remains human, accurate, and clinically responsible.