Director, Copy & Creative Insights

Jellyfish

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• Lead strategic development of creative and content initiatives that bridge brand strategy, audience insight, and execution across global client portfolios
• Serve as the primary strategic link between Brand Strategy, Creative, Media, and Data teams to ensure all creative output is grounded in data-backed insights and aligned with commercial objectives
• Translate complex brand positioning into clear, scalable messaging frameworks, content ecosystems, and platform-specific creative direction across digital channels including paid media, social, CRM, web, and SEO
• Shape and oversee high-impact creative campaigns, providing strategic guidance to copywriters and designers while maintaining overall creative integrity and performance focus
• Collaborate directly with design teams to inform asset development and execution, ensuring alignment with strategic briefs and audience insights before production begins
• Utilize AI tools such as Pencil to enhance ideation, content generation, testing, and optimization workflows, driving innovation in creative production and scalability
• Build and implement testing frameworks to evaluate messaging, copy variants, and creative assets across channels, translating performance data into actionable creative recommendations
• Stay ahead of platform evolution, cultural trends, and emerging consumer behaviors to infuse current and relevant thinking into client work
• Mentor and develop Creative Insights & Content team members, fostering strategic thinking, creative excellence, and AI fluency within the team
• Act as a trusted client advisor, building strong relationships and contributing to long-term account growth through strategic insights and creative leadership
• Contribute to the evolution of Jellyfish’s Creative Insights & Content capability by developing playbooks, frameworks, and internal ways of working
• Support new business pitches and strategic opportunities by articulating Jellyfish’s leadership in insight-led, AI-enabled creative delivery
• Drive operational efficiency and content scalability by identifying opportunities to streamline creative workflows using AI and data-driven approaches
• Ensure all creative output is culturally relevant, strategically grounded, and optimized for performance across the entire customer journey
• Represent Jellyfish as a thought leader in the intersection of brand strategy, creative execution, and AI-powered content innovation
• Work from the NYC office 1–2 days per week with flexibility to work remotely up to 60% of the time
• Maintain clear, compelling communication with cross-functional teams and senior stakeholders, ensuring alignment on goals, timelines, and creative outcomes

🎯 Requirements

• 6+ years’ experience in copywriting, communications strategy, content strategy, or integrated creative roles within an agency or brand environment
• Proven experience developing messaging systems, communications frameworks, and content ecosystems across customer journeys
• Demonstrated expertise in translating brand strategy into cross-channel creative execution with a performance mindset
• Experience leading multidisciplinary creative projects involving strategy, design, media, and data teams
• Hands-on experience using AI tools in creative or content workflows, with curiosity about emerging technologies
• Strong presentation, stakeholder management, and mentoring skills; experience leading or developing team members preferred

🏖️ Benefits

• Eligibility for discretionary annual bonus scheme and 401k retirement plan
• Comprehensive healthcare, vision, and dental insurance, plus short and long-term disability and life coverage
• Flexible work environment: up to 60% remote work and flexible hours between 8am and 6:30pm
• 14 weeks of paid leave for primary caregivers and 4 weeks for secondary caregivers

Skills & Technologies

Remote

$134k-150k

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Jellyfish

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About Jellyfish

Jellyfish is a global digital marketing agency that provides paid media, creative, analytics, and training services for brands seeking measurable growth. Founded in 2005, the company operates from offices across North America, EMEA, and APAC, serving clients such as Google, Samsung, and Uber. It combines consultancy, technology partnerships, and in-house talent to manage campaigns across search, social, programmatic, and retail media. Jellyfish also offers certification programs and proprietary tools to upskill marketers and optimize performance across Google Marketing Platform, Amazon Ads, and other ecosystems.

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