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Brand Manager (Retail Product Launch)

Job Overview

Location

United Kingdom & EU

Job Type

Full-time

Category

Data Science

Date Posted

August 8, 2026

Full Job Description

đź“‹ Description

  • • We are looking for a Brand Manager to join our Marketing team as ZOE takes its first steps into Retail!
  • • You’ll report into the Senior Product Marketing Manager for Daily30, The Gut Health Bar and NPD, a marketing leader responsible for Product Marketing across our food and supplement business.
  • • This is a highly operational, high-impact role: you are the person who turns ideas into reality—bringing structure, pace, and clarity to retail marketing campaigns, product activations and selected NPD projects.
  • • You’ll combine strong consumer insight with project management and marketing execution ensuring ideas become reality in a fast-paced environment.
  • • You’ll own Retail Marketing for our January launch into Retail, execute all retail marketing across accounts to include POS, press, digital, work with the in-house creative team and retail contacts to recommend media mix, brief in creative execution and measure success.
  • • You’ll turn our Gifting strategy into execution, work with Senior Product manager to create a low-lift gifting solution for December, develop new gift for January (based on existing work-stream), create a development pipeline for new gifts across 2027.
  • • You’ll run sampling activity across product portfolio, review learnings from past sampling activity, recommend sampling approach across our product portfolio, execute (alongside an agency) sampling recommendations.
  • • You’ll support on NPD and consumer insight, work alongside the Senior Product Manager on selected NPD projects such as SKU extensions and packaging evolution, work alongside the Senior Product Manager on consumer research projects across all product areas.
  • • You’ll have a demonstrable track record of execution in fast-paced, high-growth marketing roles, including for FMCG products sold in retail.
  • • You’ll have ideally worked on Retail marketing campaigns and have experience of packaging development, NPD and using consumer insight to make product-based recommendations.
  • • You’ll have significant depth of marketing experience launching new FMCG products into UK grocery or high-street retail.
  • • You’ll have strong knowledge and understanding of the UK retail environment (Grocery, High street and OOH).
  • • You’ll have strong project management skills with ability to juggle complexity and pace.
  • • You’ll have a strong cross-functional operator who can align multiple internal and external stakeholders.
  • • You’ll have an analytical mindset with ability to turn performance data into action.
  • • You’ll have a strong point of view on what “great” retail and product execution looks like.
  • • You’ll have passion for ZOE’s mission and interest in health, nutrition, and wellness.

🎯 Requirements

  • • Demonstrable track record of execution in fast-paced, high-growth marketing roles, including for FMCG products sold in retail.
  • • Experience of packaging development, NPD and using consumer insight to make product-based recommendations.
  • • Significant depth of marketing experience launching new FMCG products into UK grocery or high-street retail.
  • • Strong knowledge and understanding of the UK retail environment (Grocery, High street and OOH).
  • • Strong project management skills with ability to juggle complexity and pace.
  • • Strong cross-functional operator who can align multiple internal and external stakeholders.
  • • Analytical mindset with ability to turn performance data into action.

🏖️ Benefits

  • • Opportunity to work with a fast-growing company in the health and wellness industry.
  • • Collaborative and dynamic work environment.
  • • Opportunity to work on high-impact projects and make a significant contribution to the company’s growth.
  • • Competitive salary and benefits package.
  • • Opportunity for professional development and growth within the company.

🏠 Location

  • • United Kingdom & EU
  • • Remote work options available

Skills & Technologies

Remote

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About Zoe

Zoe is a company focused on creating innovative solutions within the technology sector. Their primary aim is to leverage cutting-edge advancements to develop products and services that address current market needs and anticipate future trends. The company is committed to research and development, fostering a culture of creativity and problem-solving among its team. Zoe's strategic approach involves identifying key challenges and designing user-centric applications and platforms. They strive for excellence in execution, aiming to deliver high-quality, reliable, and impactful solutions to their clients and end-users. The company's vision is to become a leader in its chosen fields by consistently pushing the boundaries of what's possible.

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