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Brand Marketing Manager, GTM

Revlon, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Own the go-to-market strategy for Revlon’s portfolio of iconic beauty brands, translating consumer insights and market intelligence into high-impact launch and growth campaigns that drive both brand equity and revenue.
• Lead cross-functional squads—spanning Product, Creative, Digital, Sales, and Finance—to orchestrate 360° campaigns from concept to shelf, ensuring every touchpoint (TV, social, retail, e-commerce, influencer, PR) tells one cohesive, culturally relevant story.
• Build and manage an annual marketing calendar that balances hero franchises, new product drops, and always-on content, optimizing for seasonality, trend velocity, and retailer co-op windows while protecting margin and inventory flow.
• Translate global brand positioning into regional playbooks that resonate with Gen Z, Millennial, and emerging consumer cohorts; localize messaging, shade stories, and creative assets without diluting the core DNA that has made Revlon a household name for 90+ years.
• Partner with Revenue Growth Management and Sales to craft retailer-specific launch kits, in-store merchandising guidelines, and digital shelf best practices that secure prime placement and maximize sell-through across mass, drug, specialty, and DTC channels.
• Own the P&L for your assigned brand vertical—forecasting volume, pricing, promo spend, and ROI; present monthly performance readouts to senior leadership, translating complex data into clear, actionable insights and pivot recommendations.
• Spearhead consumer and cultural trend scouting, leveraging social listening, search data, and emerging platform behaviors to identify whitespace opportunities for innovation, limited-edition drops, and viral moments that keep Revlon at the forefront of beauty culture.
• Manage external agency and vendor relationships—creative, media, PR, production, and influencer partners—setting clear KPIs, briefing scopes, and creative guardrails while fostering a collaborative, high-creativity environment that pushes boundaries responsibly.
• Champion inclusive beauty storytelling, ensuring campaigns reflect the diversity of our global audience in casting, shade range communication, and narrative tone; partner with our DEI council to set measurable representation goals and report progress quarterly.
• Build and mentor a nimble team of associate brand managers and coordinators, providing coaching on strategic thinking, project management, and presentation skills to create a pipeline of marketing leaders who embody Revlon’s entrepreneurial spirit.
• Leverage marketing technology stack—Salesforce CDP, Tableau, Brandwatch, and Asana—to automate reporting, streamline workflows, and surface predictive insights that allow the team to spend more time on creativity and less on manual tasks.
• Own crisis-response and real-time marketing protocols, ensuring rapid, on-brand responses to social chatter, cultural moments, or supply chain disruptions that could impact consumer sentiment or retailer confidence.
• Collaborate with Corporate Sustainability to embed eco-friendly messaging and packaging innovations into go-to-market plans, meeting ambitious 2030 goals for recycled content, carbon reduction, and consumer education without compromising glamor or performance.
• Present quarterly “future of beauty” showcases to the C-suite, combining data, prototypes, and immersive storytelling to secure investment for next-gen product pipelines and experimental media partnerships (AR try-on, gaming integrations, live shopping).

🎯 Requirements

• 6+ years of progressive brand or product marketing experience within beauty, personal care, or CPG; demonstrated success owning go-to-market strategy and P&L accountability.
• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced marketing certification preferred.
• Proven track record of launching and scaling products across omnichannel environments—mass retail, e-commerce, and DTC—with measurable revenue and share growth.
• Expertise in consumer insights, segmentation, and data-driven storytelling; fluent in marketing analytics tools (Tableau, Google Analytics, social listening platforms).
• Exceptional cross-functional leadership and communication skills—comfortable presenting to C-suite and rallying creative, sales, and finance partners around a single vision.

🏖️ Benefits

• 100% remote-first culture with quarterly on-site summits in NYC for team building and innovation sprints.
• Annual $2,000 beauty & wellness stipend plus monthly gratis product drops so you can live the brand.
• Comprehensive health, dental, vision, and mental-wellness coverage starting day one, plus 16 weeks paid parental leave.
• 401(k) with 6% company match, annual performance bonus, and equity-like long-term incentive plan.

Skills & Technologies

Remote

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Revlon, Inc.

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About Revlon, Inc.

Revlon, Inc. is a global beauty company providing an array of cosmetics, hair color, nail products, and beauty tools. Their offerings encompass face, lip, eye, and nail makeup, alongside both permanent and demi-permanent hair color solutions. Revlon also provides a variety of beauty tools, such as brushes, tweezers, and manicure/pedicure implements. Serving a global consumer base, Revlon aims to provide accessible beauty solutions. The company's ColorStay™ Collection and Super Lustrous™ Collection are among their best-selling and award-winning product lines.

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